One manner in which written communication can be used is to negotiate (Neale & Bazerman, 1991). Business employees and even managers should be well versed in written communications and have a strong grasp of the skills necessary to be familiar and proficient in writing in order to express well defined meaning and enhance business communications (Lyons, 2002).
Having good writing skills and abilities will also facilitate improved oral communications among employees. Those employees that are able to put their thoughts down on paper accurately and precisely are more likely to engage in oral communication that is directed and focused. Because of this one of the skills that might be considered for inclusion in the workshop might be translating written word into oral communications.
Employees who are participating in workshops will not only have the chance to improve their skills, but will also have an opportunity to interact with other employees and learn how their words might be interpreted differently depending on who they are talking to. One effective way to run a writing workshop is to have each member of the workshop draft a communication and allow other members of the group to interpret it. This will allow employees to actually see just how many ways a single thought can be interpreted.
An adept writer will understand the importance of directing his/her written communication toward a specific audience. No two audiences are alike. By participating in a workshop that emphasizes the power of the written word and offers learning in a diverse environment, employees will have more opportunity to learn how to direct their writing so that it adequately captures the interest of the audience it is intended for.
Conclusions:
As stated previously, the written word is one of the most powerful business tools and employee has available to them. Written communication is used on a daily basis within organizations operating at a national and global level.
When utilized correctly the written word can express a message clearly and concisely. Unfortunately written communications that are poorly structured often result in confusion, misunderstanding and even conflict. As technological advances have made communication via the written word increasingly common, it is vital that organizations assure their employees have the skills necessary to build effective rather than ineffective and potentially damaging communications.
The best method for training employees is utilization of small group workshops. In such small groups, employees can openly share their ideas and perspectives regarding the written word. Participants will also have the opportunity to explore common misconceptions and errors with regard to communication, and learn how to direct their writing to a specific audience.
Among the topics that should be covered in a workshop geared toward effective writing including defining the purpose of the writing, description and components of solid business writing (Lyons, 2002; Pfeiffer & Keller, 2000). All of these aspects will enhance business communications and help the organization improve their bottom line as well as reduce the chance for conflict resulting from miscommunication in the future.
A business will not survive in modern society if it does not train it's employees to write effectively. The best method to accomplish this in the short-term is via small group workshops.
References
Beck, C. (1999). Managerial communication: Bridging theory and practice. Upper Saddle River, NJ: Prentice-Hall.
Lyons, C. (2002). "Integrating writing and negotiation skills." Business Communication
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Marken, G.A. (2002). "Effective writing skills for public relations." Public Relations
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Morgan, N. (2003). "Working the Room." Harvard Business School Press
Neale, M.A., & Bazerman, M.H. (1991). Cognition and rationality in negotiation. New York: Free Press.
Pfeiffer, W., & Keller, C. (2000). Proposal writing: The art of friendly and winning persuasion. Upper Saddle River, NJ: Prentice-Hall.
Wilson, G. (1996). Groups in context: Leadership and participation in small groups. (4th ed.). New York: McGraw-Hill.
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