Tickets and merchandise were being sold out of the same small building that player negotiation and trades took place. This placed pressures on the teams' front office having to deal with customers on a daily basis. Also fans were open to agree or disagree with the plays of the team, quality of the team and even the costs of tickets. The only way Fletcher found to deal with these issues was to make himself available to customers and take in their suggestions. Customer service soon became a high priority to the team.
Among other issues Fletcher had was in his staff and partners. Before the opening of his team, his partners withdrew from the deal. This caused Fletcher to have no choice but to assign his first manager Paul Deese to double as a partial owner. Deese made the call as to baseball decisions and Fletcher made the business decisions and this worked out very well, but after the 1996 season Deese sold his share back to Fletcher and left the company for personal reasons. Fletcher became aware after years of running his business that the rest of the league did not have good leadership. Many thought it would be fun to own a baseball league but didn't want to be bothered with the business aspect of it.
Others didn't realize that it was a business not a hobby. These aspects caused the organization to suffer.
There were great aspects to the company. The Marketing division had great success. They were limited to media resources and Kevin Wolski, director of sales marketing and promotion, found this to be a challenge. He overcame this challenge by making a connection between the sponsors, the team, family and baseball as a whole.
Have promotional items that the people care about especially if you are putting a sponsor's logo on it." (Page 8 of Case Study) This proved to be a success as the Crushers drew crowds of 93,000 per year.
Now Fletcher...
52). The researcher handles or controls the items differently. It is a form of Pareto analysis where items such as customers, documents, activities, inventory items, sales territories grouped into three categories namely a, B, and C. In order of their estimated importance. Consequently, 'A' items are very important, 'B' items are important, and 'C' items are marginally important. The organization gives 'A' rating to their best customers since they
Inventory management is an ongoing process (as opposed to a project which has a beginning and an end) of monitoring the constant flow of stock keeping units (SKUs) into and out of supply. The goal is to prevent the inventory from becoming too high (cost), or so low that the operations of the company are in jeopardy (service levels.) (Barcodes, 2011) Elemental management of inventory requires balancing the three key aspects
In analyzing a Company, we can also compute its gross profit ratio and return on sales. Gross profit ratio is computed by dividing gross profit with sales and return on sales is computed by dividing net income by sales. Respectively, 2006 and 2005 ratios of ABC Company are as follows: 39% and 38% in gross profit; and 16% and 15% in return on sales. Other quantitative measurement of its liquidity is
Inventory Management at Snow's Home And Garden Firm incorporating inventory management: Snow's Home and Garden. ("Success Stores: Snow's Home and Gardens," Activant Website, 2005) Hybrid -- fixed order period system on a seasonal basis, with some variance. Type of inventory issues the firm has: As a seasonal business, which offers vastly different types of products at different times of the year, from Christmas trees to garden furniture, Snow's Home and Garden must stock a
Inventory Management The Inventory System at Apple The paper looks at the inventory system utilized by Apple Inc. According to the 10-k Apple account for the inventory using a first in first out (FIFO) system. The stock is fast moving and the efficiency which results in the company only having approximately five days worth of stock on hand at any point in time is facilitated through the use of a perpetual inventory
Automotive Used Parts Industry Each model associates with the development of new automotive technologies thus making it easier for the new car buyers to save massive amount financial resources. Inventory management relates to the specification of shape and percentage of stocked goods/automotive used-parts. . Inventory management refers to a collection of interrelated processes with the inclusion of a full cycle from supply chain management to demand forecasting, through inventory control and
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