¶ … Management Technologies in American Corporations
An exploration of knowledge organizations and their management of information using both the Internet and digital means
This paper will explore the pros and cons of both, and make recommendations for implementing them into companies, both large and small, and finally show real-world examples of these technologies in use in some of the most prominent American companies today.
Today, we live in a very complex world. Technology is proliferating at an exponential pace, and we are constantly bombarded with new technologies and ways of accessing information. Some of us find it very hard to keep up with all these technologies in our own homes (some of us may not even know how to use the internet). But these problems are much more problematic for businesses.
While we might be able to still operate, and live our everyday lives despite our lack of technical knowledge, companies and organizations simply cannot. In this new "information age," the greatest asset any company can have (big and small) is knowledge. Knowledge is becoming the basis for operations, sales, management, and every other aspect of day-to-day business. Knowledge can serve to connect employees. It can enable companies to operate in different areas of the country, or even the world, all by keeping touch through networks.
Knowledge can be efficiently collected by companies and used for additional profits in new marketplaces, or even to enhance one's original project. Knowledge can be shared by companies to make their marketing strategies more efficient. Knowledge can help companies target individuals most prone to buying their particular good or service.
With the increasing importance of knowledge, one cannot disregard the technologies that maintain it. These are the catalysts by which companies will survive in the twenty-first century. These can enable small companies to "boom" practically overnight, and likewise, can "bust" large, establish companies, no matter how strong their product or reputation is.
We are entering a world of "instability," but this word is not used in a negative connotation, but rather a good one. Instability, resulting from the exponential proliferation of technologies, will serve to increase competitiveness, and eventually benefit the consumer. Already, the consumer is becoming more and more accustomed to the benefits of this new information age. The efficiency provided by new technologies allows companies to focus more time on custom fitting their products and services to the individual's needs.
When one company follows this path, it is a given that its competitors will also. In fact, they might try and "outdue" the other in adapting to the customers' needs and pocketbook. This, in turn, creates a buying environment conducive to the consumer.
Taking advantage of these new technologies and methods for obtaining and maintaining information, however, are not always easily done. The implementation can be expensive, not only monetarily, but also in terms of company policy. I will explore some of the obstacles that taking advantage of these new technologies poses, particularly those dealing with the workforce and employees.
Furthermore, the implementation of new technologies and strategies will require more risk on the part of companies. I will emphasize that no company or organization can afford to maintain the status quo in the new era of information. Knowledge can shift the advantage so quickly from company to company, that it is paramount that CEOs constantly explore new technologies and innovations in their companies. It is also important that they look beyond their present markets into potential new ones.
In order to understand knowledge organizations, we initially need to explore the idea of knowledge, and how it pertains to the corporate world. Knowledge is not a complex idea, but rather a broad one including all aspects of information.
We are constantly made aware that "knowledge" is the key to success, and this is a very accurate statement. The company, Knowledge-Based Solution's website contains the following quotation, "In the conduct of human affairs, there are certain truths which if applied at the appropriate time will result in making the best use of the limited time each of us spends in this life. We seek to build tools which assist to identify, save, organize and publish these truths."
In other words, knowledge guides our path to success or failure. We can have all the tools, the labor, and the motivation, but if we do not have knowledge, we are missing the most essential piece of the puzzle.
To begin, I am going to emphasize the importance of knowledge using the example of Northrop in the late 1980s. At the time, Northrop was suffering from low profits (Feigenbarum, McCorduck, Nii 1988, 16). Their skilled, well-educated workforce had eroded, and they were losing business...
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