Unit Three writing assignment: How are partner relationship management (PRM) and employee relationship management (ERM) related to customer relationship management (CRM)? As the primary objective of CRM is to provide businesses with a 360 degree view of their customers, Partner Relationship Management (PRM) is used for providing companies a 360 degree view of their distribution channel partners. Employee Relationship Management (ERM) systems also use the same foundation of CRM, yet the

The information security system also helps in the provision of guidelines in the analysis and in the evaluation of security systems which are considered vulnerable to be used based on the former or initially used security measures in the organization system e.g. The use of anti-viruses, firewalls, intrusion detectives etc. Role of ethics when building customer database Ethics refers to the that branch of philosophy dealing with values relating to human conduct,

In terms of the disaster planning, the decision was made to select remote backup services, the most cost-effective strategy available for backing up records and data. In terms of recovery, the decision to rely on distributed processing was an expensive one, yet assured HEWE of continual uptime due to parallel and fault-tolerant processor-based systems. For the insurance coverage, Business Interruption Insurance Coverage was chosen as part of the disaster planning

This is also in the context of bringing more relevant information to customers across all of these social media channels, and always living by the axiom of getting what you give (Bernoff, Schadler, 2010). Social media channels need to be orchestrated as any other multichannel strategy, with the leading companies globally today realizing that each of their customer bases relies on different social media channels for different needs (Bernoff, Schadler,

Advanced data analysis and business intelligence are also reflecting the change in the perception of time on the part of customers using social networks. In previous CRM systems rarely was the time-to-respond or any other metric used for evaluating how quickly and thoroughly a company responded. No longer, as the combining of insights gained from analyzing customers' comments on social networking sites is showing many companies that they have a

For marketers, the implication is clear: share freely and give of your expertise if you want to excel on this new medium. Case study after case study from Groundswell, the best-selling book by Josh Bernoff and Charlene Li make this point abundantly clear (Bernoff, Li, 2008).If there is one downside of this experience of evaluating Twitter it is the ferocious appetite many have for fame for anything and the