Verified Document

Management - Data Warehousing And Essay

At times, though, data mining and data warehousing can become more trouble than they are actually worth, and that can lead to all types of problems for a company (Thearling, 2009). In order to make sure that data mining and warehousing do not become too much trouble for a company to handle, it is vital that the company is clear on the data it wishes to collect. There is no reason to collect every single scrap of data from every person who uses the company's website or searches the internet for the product or service that the company offers. Basic demographic information that relates to the company's product or service, or that relates to the creation of a target market segment, is all very important (Greenfield, 2005a. There are many other data markers that are outliers, however, and that will not have any effect on whether a person would use what the company has to offer. When those data markers are also collected, it can become easy for a company to get overwhelmed by the information coming in (Greenfield, 2005b).

Sorting out the important data from the unimportant data is something that must be done at the very early stages of data mining (Thearling, 2009). Then, only the significant data that the company actually needs can be warehoused and used as needed. That is the best way to collect, store, and use any data that a company can benefit from. Companies that use data warehousing must reduce the amount of data that they store and the length of time they keep that data, or they run the risk of simply becoming overwhelmed with information that they really are not using and that they are not able to do anything productive with. Avoiding that kind of problem is not always easy, but it is certainly worthwhile for any company no matter the industry in which that...

Like any business practice, though, it can be overused and misused to the point that it is no longer valuable to the company (Greenfield, 2005b). Because of the potential for problems, data mining and data warehousing should be treated with caution by any company involved with either one or both of those practices. By mining and warehousing only the data that is really necessary to help the company stay on track, move forward, and keep up with the competition, the company will be much more likely to see success and not become overwhelmed by the collection and study of data. When done correctly, there is a great deal of value to be seen from mining and warehousing data that is collected from customer and prospective customers.
References

Betancourt, L. (2010). How Companies are using your Social Media Data, Retrieved on July 26, 2010 from http://www.enterpriseirregulars.com/5706/the-top-10-trends-for-2010-in-analytics-business-intelligence-and-performance-management/

Greenfield, L. (2005a) The Case for Data Warehousing Retrieved on July 26, 2010 from http://www.dwinfocenter.org/casefor.html

Greenfield, L. (2005b) The Case Against Data Warehousing Retrieved on July 26, 2010 from http://www.dwinfocenter.org/against.html

Hadfield, M. (2009) Case Study: Jaeger uses data mining to reduce losses from crime and waste Retrieved on July 26, 2010 from http://www.computerweekly.com/Articles/2009/02/23/234953/case-study-jaeger-uses-data-mining-to-reduce-losses-from-crime-and.htm

Thearling, K. (2009) An Introduction to Data Mining. Retrieved July 26, 2010 from http://www.thearling.com/dmintro/dmintro_2.htm

Sources used in this document:
References

Betancourt, L. (2010). How Companies are using your Social Media Data, Retrieved on July 26, 2010 from http://www.enterpriseirregulars.com/5706/the-top-10-trends-for-2010-in-analytics-business-intelligence-and-performance-management/

Greenfield, L. (2005a) The Case for Data Warehousing Retrieved on July 26, 2010 from http://www.dwinfocenter.org/casefor.html

Greenfield, L. (2005b) The Case Against Data Warehousing Retrieved on July 26, 2010 from http://www.dwinfocenter.org/against.html

Hadfield, M. (2009) Case Study: Jaeger uses data mining to reduce losses from crime and waste Retrieved on July 26, 2010 from http://www.computerweekly.com/Articles/2009/02/23/234953/case-study-jaeger-uses-data-mining-to-reduce-losses-from-crime-and.htm
Thearling, K. (2009) An Introduction to Data Mining. Retrieved July 26, 2010 from http://www.thearling.com/dmintro/dmintro_2.htm
Cite this Document:
Copy Bibliography Citation

Related Documents

Warehousing Warehouse Management Systems Warehouse
Words: 561 Length: 2 Document Type: Essay

Also, the right products should be shipped to the right locations and this makes WMS labor-intensive and complex. However, a well established WMS is essential to reduce incidents and loss. Customer Service An effective WMS is essential to ensure a high quality customer service. Errors in deliveries can lead to empty shelves and in turn, this will result in a financial loss for the company because the product was not available

Managing a Start Firm Despite the Recession
Words: 1789 Length: 6 Document Type: Essay

Managing a Start Firm Despite the recession and weak growth in the housing market, the U.S. is still one of the strongest regions for trade. The reason why is because, some of the largest developed and developing economies are conducting business with the U.S. In some form. A good example of this can be seen by looking at the below table (which is illustrating the largest import and export partners

Inventory and Supply Chain Management:
Words: 844 Length: 3 Document Type: Case Study

As is shown in the case, CCBCC begins with an intensive commitment to the initial collaborative planning phases of ensuring front end alignment with their distribution channel partners. Joint business plans ensure the company has the ability to effectively plan for spikes in demand more effectively than traditional, and less flexible means allow for. The collaborative planning phase of the CPFR Model is essential for ensuring a high degree

Supply Chain Management and Logistics
Words: 700 Length: 2 Document Type: Research Paper

4-4. Describe the Hierarchical and Matrix Organizational Design. The hierarchical organizational theory has its roots in the command and control of the military institution. In such a structure, decision making and communication follow a top-down pattern. Employees are expected to respond to their supervisors. In a matrix design, employees have cross-functional responsibilities. Therefore, employees report to different supervisors in different departments such as logistics, marketing, and production (Murphy & Knemeyer, 2014). 4-10.

Facility Layout in Warehouse Management
Words: 925 Length: 3 Document Type: Case Study

Facilities Layout The future of warehouse will primarily be based on software, which will choreograph most of the work in tomorrow's warehouse. In essence, the warehouse of the future will not be based on technology but be centered on a combination of technology, machine, and human resource. The use of this blend as the basis for future warehouse is fueled by the different forms of innovation that take place in the

Security Management and Management
Words: 3236 Length: 10 Document Type: Research Paper

Port Facilities Manager Ports have historically played an instrumental role in driving the global economy by facilitating the movement of people and cargo from one part of the globe to another. Due to their phenomenal influence on the global economy, ports must be effectively managed. This is particularly true in terms of their facilities, equipment, and infrastructure. The port facilities manager is tasked with the responsibility of supporting the port

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now