After the first year, we also plan to bring in other charities on board to share in some of the donations we will be producing through our gross profits.
Production Goals
T-Shirts
The main cornerstone of the business will rely upon t-shirt sales. On our site, we will offer a variety of different colors and styles, which vary in price to the customer. These shirts range in cost to us depending on the style chosen. Like all other products, 10% of our gross profits from t-shirt sales will go to our chosen charity. All tees are 100% cotton, with several sizes, fits, and colors available to the consumer.
Make a Change Brand. Blank cotton tees total to $1.75 a piece, with women's baby doll tees at $2.50 a piece. We are also capable of acquiring women's tanks at $1.75 each. These shirts can be acquired in a variety of colors and sizes; the site will offer choices in grey, blue, black, red, yellow, and forest green in sizes fro extra small to XXL. The customer can then chose the Make a Change logo or other custom design to the tee which then creates another business cost, silk-screening. For larger orders and Make a Change merchandise, which can be mass produced to acquire even more savings per unit, costs per tee from 51-100 units are $5.17 each, with a total potential of $517 for an order of 100. Orders of 200-500 are at $4.07 an item with a total potential cost $2,035 for an order of 500 tees. Together, these two totals make the average mass produced printed tee offered b Make a Change range between $6.92 for a Make a Change men's and $7.67 for a fitted women's tee. Thus, with these costs in mind Men's tees and Women's tanks will be sold to the customer at $20.00, which is a standard retail markup of triple our cost and leaves us with a gross profit of $12.33. Using this same ratio, Women's fitted Make a Change tees will be sold at $23.00 with a gross product of $15.33. 10% of profits from every tee sold will go to charity, leaving a charitable donation of $1.23 for Men's tees and Women's tanks and $1.53 from each fitted Women's tee sold are all going to charitable donations.
Custom designed tees. With custom designs, the costs of acquiring the tees does not change. However, batches of 1-50 shirt silk screens will end up costing $7.82 each, with totals ranging from $6.07 to $303.50 depending on quantity. Custom designs will naturally cost us more money, especially single made designs that are according to specific customer specifications for an individual garment. For one single design, our cost would come to $9.57 for Men's tees and Women's tanks, with a total of $10.32 a piece for the women's fitted tees. Thus, our price point for Men's tees and Women's tanks will be $28.00 with a gross product of $18.43 and $30 for custom Women's fitted pieces with a profit of $19.68. With the 10% of the profit given to charity, that leaves a total of $1.84 per each Men's tee and Women's tank, with $1.97 for each Women's fitted tee going to charity.
Coffee Mugs
The second piece to the puzzle are our coffee mugs. These are 100% ceramic mugs which are offered in four different colors, black, white, grey, and blue. They make great gifts as well as personal items, for who can't avoid that tempting cup of joe in the morning?
Make a Change Brand. Our Make a Change branded coffee mugs will feature the Make a Change logo in the four different colors available. They are a great way to let everyone in the office know your commitment to making a difference in the lives of those less fortunate. These mugs will be purchased I batches of 201-500 mugs at a wholesale price of $0.76 per individual item. Based on typical retail mark up, they will be sold to consumers at a price point of $3.99, a small price to pay for making change in the world. This then leaves us here at Make a Change with a gross profit of $2.71. According to company policy, 10% of that gross profit will be given tour charity of choice, leaving a charitable donation of $0.27 per individual Make a Change branded mug sold.
Custom Designs. Just as with our tees, Make a Change will also offer custom printing of designs and logos based on the customer's own choice. Thus, customers can feel...
justification report provides recommendations to Martha Stewart Living Omnimedia, which is a media empire that provides insights into a company's relations with its stakeholders, especially customer and shareholders. The firm is a diversified media and merchandising company that was founded in 1997 by Martha Stewart. Martha Stewart Living Omnimedia is classified into four business segments i.e. Internet, Merchandising, Publishing, and Broadcasting media platforms product lines. As a result, the
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