Hayward presents four sources of false confidence: a) getting "too full of ourselves" (an inflated view of "achievements and capabilities"); b) getting "in our own way" (pride leads a manager to "tackle single-handedly decisions that should be made" with others in the company; c) "Kidding ourselves about our situation" (due to false confidence leaders fail to "see, seek, share, and use full and balanced feedback" from colleagues and employees in order to "ground our knowledge about what's going on around us"; and d) failing to manage the "consequences of our decisions ahead of time" (Hayward, pp. xiii-xiv).
Hayward, who conducted more than 200 interviews with CEOs and other executives in Europe, Australia and the U.S., came up with his model / theory called "behavioral decision theory" (Hayward, p. xvii). Basically, Hayward posits that overconfident managers rely too much on "self-appraisals" rather than using the multistream approach -- that is, they fail to tap into the knowledge, experience, and human relations perspectives of employees.
Multistream Approaches -- Southwest Airlines
Southwest Airlines has enjoyed great financial success by following servant leadership and multistream leadership models. In fact, Southwest was the only profitable air carrier in the U.S. In 2008 and has turned a profit annually for 35 consecutive years. Why? Retiring Southwest President Colleen Barrett explains that when she uses the phrase "customer service" she is alluding to the fact that she normally spent around 85% of her time giving "pro-active customer service to our employees" (Knowledge @ Wharton / Penn State University). The Southwest approach is simple: in addition to innovative decisions on fuel costs, low-priced, high-volume passenger strategies and not charging customers for their luggage, the company's HR attitude is that happy, involved and motivated workers will pass along the good will to passengers. It has worked remarkably well.
Writing for the Knowledge @ Wharton site, Barrett asserts that when an employee has a problem or a passenger is giving an employee a problem, "…we adopt them, and we really work hard to try to make something optimistic come out of whatever the situation is…" (Barrett, 2008). In fact Barrett advanced through the ranks of Southwest (she began as founder Herb Kelleher's legal secretary) because Kelleher believed in "…a collaborative style that involved his associates…in every step of the process," including of course Barrett. What Barrett really enjoys is "being part of a team"; she considers herself an "overachiever" who did not score well on IQ tests but "…I plug away…I kind of a firefighter" (Barrett, p. 4). She describes her management style as "servant leadership" and the use of the "Golden Rule" -- posted everywhere at all Southwest venues -- is her brainchild. If you "…treat people the way you want to be treated" then "pretty much everything will fall into place," Barrett asserts (p. 1). The Southwest HR pyramid was also Barrett's idea; it focuses on "employee satisfaction and issues first and foremost followed by the needs of passengers" which creates profit and hence satisfies shareholders (p. 4).
According to an article in the Leadership & Organization Development Journal (Stone, et al., 2004), when Barrett states she embraces the servant leadership approach -- very closely linked to multistream concepts -- she is saying that she and Kelleher have brought about change in the airline industry through dynamic leadership. "When followers [employees] recognize that their leaders truly follow the ideals of servant leadership," Stone explains (p. 359), "then the followers are apparently more likely to become servants themselves, which decreases customer churn and increases long-term profitability and success."
Multistream Approaches -- Whole Foods / Google / W.L. Gore
Management guru Gary Hamel writes in Fortune Magazine that many of today's management "rituals" are "little changed from those that governed corporate life a generation or two ago" (Hamel, 2007, p. 1). In fact, though the hierarchies "…may have gotten flatter…they haven't disappeared"; employees are still expected to "line up obediently behind executive decisions," Hamel continues. However, the author sees signs of a thaw in those management approaches that seem to be frozen in time; he sees signs of "radical freedom" being embraced in the corporate world in Whole Foods, W.L. Gore, and Google.
Whole Foods' basic organizational structure is "not the store but the team" (Hamel, p. 3). That is, small groups -- roughly eight groups per store...
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