Verified Document

Lobbying Re: Chief Lobbyist For Term Paper

Such a bill will be more costly for everyone involved, so the Republicans may also prefer the bill not be passed because they will want to save money. If they are also presented with petitions from consumers, they are likely to back off or fail to support measures taken by the FDA to promote labeling of high fat products. National Pizza must also realize that roughly 15% of economic activity (Ramsay 4) flows through the health sector, so the economic "stakes" of any policy that is changed or altered may be quite high (Ramsay 1995). The Republicans are not likely to enforce a bill that may have grave economic consequences on the economy. National Pizza can use this information to its benefit, by letting Congressman know through lobbying efforts just how detrimental to the economy labeling of food products as "high fat" may be. National Pizza should then embark on an advertising campaign that promotes their products as part of a health diet that includes all foods in moderation. This will help people that are on the fence about buying the product after labeling, should this happen, make the decision to buy the products offered by national pizza anyway. There are many high fat products that are not labeled, but incorporated into healthy diets. Examples of these include avocados, nuts and nut butters. The key to National Pizza's success will be our ability to convince consumers and the government that labeling of products with high fat is no more effective for helping people control their weight and eating habits than is labeling fruits and...

Parts of this document are hidden

View Full Document
svg-one

People are just as likely to become overweight by eating foods that are labeled "low fat" or "sugar free." In fact, many people recognize their own tendency to eat more if a fob is labeled low fat. Rather than have people eat too little because a food may be labeled "high fat" despite any health benefits it may have, the FDA should spend its time educating consumers. Congress should promote bills that will encourage customers to become better educated about the foods they eat. They will make more money convincing people to buy organic products and fast food in moderation than they will simply labeling foods "high-fat" because such labels are not a true deterrent. People will always buy what is convenient for them.
The motion to promote labeling of high fat products is not an efficient tool for monitoring consumer's purchases or health. Citizens are more likely now than ever before to challenge labeling (Danaher & Mark 2003) and other bills or rules initiated by the FDA, because they want choices. If National Pizza remembers this in its marketing and lobbying campaigns it will become a winning player.

References

Berry, Jeffrey M. The New Liberalism, the Rising Power of Citizen Groups. New York:

Brookings Institution, 1999.

Danaher, Kevin and Mark, John. Insurrection: Citizen Challenge to Corporate Power.

New York: Routledge, 2003.

Ramsay, Craig. U.S. Health Policy Groups: Institutional Profiles, Westport: Greenwood

Press, 1995.

Sources used in this document:
References

Berry, Jeffrey M. The New Liberalism, the Rising Power of Citizen Groups. New York:

Brookings Institution, 1999.

Danaher, Kevin and Mark, John. Insurrection: Citizen Challenge to Corporate Power.

New York: Routledge, 2003.
Cite this Document:
Copy Bibliography Citation

Related Documents

Lobbying in the American Government
Words: 3511 Length: 10 Document Type: Research Paper

Lobbying does not have a particularly positive image in the United States, mainly because of its association with large banks and corporations, and subverting the legislative and regulatory process in favor of big business against the public interest. Lobbyists spent over a billion dollars a year at the federal level, which was more than money spent on campaign contributions. In 2009, the energy industry spent $450 million lobbying Congress and

Lobbying Behind the Auto Industry
Words: 3113 Length: 12 Document Type: Thesis

" (Tripathi, Ansolabehere, and Snyder, 2002) Additionally, groups that place emphasis on lobbying tend to may more attention to the position of power that members hold inside Congress and pay less attention to the electoral circumstances of member than do other groups and as well groups that place emphasis on lobbying "also appear to be more bipartisan and less ideological than other groups, giving more equally to both parties and more

Lobbying for Federal Policy Change Ea Electronic
Words: 661 Length: 2 Document Type: Essay

Lobbying for Federal Policy Change EA Electronic Arts is a leading global interactive entertainment software company (Company Information, 2012). EA Electronic Arts develops, publishes, and distributes gaming software for Internet-connected consoles, personal computers, mobile phones, tablets, and social networks. They have a voluntary rating system to enable appropriate decision making for consumers and online privacy practices. Federal fiscal policies affect EA Electronic Arts in respects to being a multinational organization responsible for

Lobbying Policymakers: Individual and Collective
Words: 646 Length: 2 Document Type: Essay

Some of these organizations and firms need to adopt change because of immigration, demographic, outsourcing, and technological factors. An example of a field that needs some changes is the nursing profession due to changing nature of the workforce and the multicultural working environment. The main thing I could change in the nursing profession is the ratio between nurses and patients as there are more patients than nurses. The reason for

Lobbying of the Government by
Words: 1267 Length: 4 Document Type: Term Paper

Karen Ignagni, AHIP's president asserts that 77% of all Americans are satisfied with their health insurance coverage. However, the same June survey by the New York Times and CBS News cited by Ignagni also found that 72% of all Americans support the creation of a universal public option of insurance coverage. The public option is opposed by AHIP. Significantly, those who described their health as "excellent -- people who

Lobbyists in American Government Lobbying Is Something
Words: 1520 Length: 4 Document Type: Essay

Lobbyists in American Government Lobbying is something that has been taking place for many years. People who have special interests and want to see specific things happen throughout the country often hire lawyers and others who have connections. These connected people will then argue for legislation - generally in Congress. The way lobbyists work can be easily misunderstood, and it is generally quite controversial. A large segment of the American public

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now