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Quality Management The PIVOT Initiative at Midwest Bank - Part I - The MAIC Process

Finding the basic problem was easier said than done. As an example, initially, not much significance was attached to the errors caused by manual strapping. There was no evidence of a pattern until multitudes of graphical analyses were performed. The widely felt minor problems seemed more relevant initially and the course of investigation had to be overhauled completely.

Not much significance was given to quantify the different solutions proffered. Amongst the solution, the most capital intensive was that of procuring the strapping machine. A proper financial and works audit of the expenditure involved was warranted. The improper deposits accrued to the clients was also a point of contention and a feedback for the same from the clients was found wanting. Instances of double entries could be easily avoided by setting up a parallel, independent entry point for testing the same. The staff reaction to the leave policy should have been sought and tested for its general acceptance value. The change in the value of dollar caused by fluctuations should also have been evaluated for its significance to estimate overall effect.

3.

The policy of dollar correction action would invariably hurt the staff and they would surely offer a considerable resistance to effect the same. The proposed change in the vacations policy would also prove to be an irritant to the employees. There was bound to be an animated discussion on this front, too, though not as severe as in the case of dollar correction.

The main concern for the bank was now to use the six sigma process to reduce the losses to zero in a years time and to improve customer satisfaction. The main reasons found for personnel to adapt to the changes that take place at the work place are as follows

1.

Insufficient time (Graban et al. 2014).

2.

Personal differences or a tendency to work independently at workplace (Hill, 2012).

3.

Consistent change, even if to effect improvement, is avoided (Hill, 2012).

4.

Inadequate acquaintance with the implements at work (Hill, 2012)

Hill, (2012) has opined in his article that "the main issue lies in implementation, not the ideas that may be profound" personnel would rather stick to a laid down path that try to improvise because of the fear of failure in trying to sail an uncharted course.

As a result certain benchmarks had to be put into place that would help in evaluating the workplace ethics and practices and enable to take corrective action.

Internal Performance Indicators

Service Dimensions

Assurance: Assurance can be described as knowledge and courtesy of the workforce and the administrators acumen to imbue trust and confidence" (Zeithaml et al., 2006, p. 119).

Empathy: Empathy is defined as the "due care, personalized service the firm provides its customer" (Zeithaml et al., 2006, p. 120). The customer is provided an undivided and unique attention.

This factor is also more relevant in industries where building relationships with customers is contingent to the survival as opposed to "transaction marketing" (Andaleeb & Conway, 2006). It follows that care attention is not expected in those services where quickness of service is more important identified by the long queues for the service. However, in a fine dining restaurant, personal discretion and consideration may be important to ensure customer loyalty as the server is aware of the customer's personal preferences.

Reliability: reliability can be described as the consistent deliverance of expected service quality as delivered by the service provider himself (Zeithaml et al., 2006, p. 117). The service provider passes on an understanding of the service to be delivered to its clients.

Responsiveness: Responsiveness "is the inclination to assist clients and deliver prompt attention" (Zeithaml et al., 2006, p. 117). This aspect is related to dealing with the customer's wants and wishes, queries and inconveniences promptly and attentively.

Tangibles: This aspect, which can be described as the visual effect of equipment, personnel, and stationery. It in turn refers to the restaurant's interiors, the general quality and appearance of the cutlery, utensils, tableware, and uniform the staff wears, the touch and feel of the menu card, restaurant signage and advertisements (Zeithamal et al., 2006). Firms to define or portray image and signal quality (Zeithaml et al., 2006) use certain quantifiable measures.

Answer 2:

Introduction

In the preceding discussion the basic premises of the 'fine dining' industry was reviewed. The emphasis was placed on the main points that derive appreciation and accolades from the clients. It is imperative for the service providers in this industry to grasp the full impact of this vital factor for their business.

Fine Dining

The original art of dining...

Fine dining is however not a fixed set of rules; its meaning varies from person to person (Harden, 2007). From the available text, the meaning of a fine eating restaurant is inferred to allude to a quality restaurant that can serve the complete course, where clients pay a premium for food and service of the highest order. It may have the additional allurements of a fantastic scenic view, which though is not an absolute necessity.
Experts in the industry characterize fine eating as unified with the feel, fine tableware and subtle elements in administration that makes the supper an occasion (Harden, 2007). Obviously, as a result, what is most desired is top of the line cutlery, tableware (preferably silver), appropriately starched napkins, cloths and table materials, and a very responsive service. The restaurant interior is designed beautifully and boasts of staff from standard and recognized institutions. It adheres to a strictly followed clothing standard for visitors and formal garments, for example, a coat suit may be mandatory. The environment in the dining space is regulated and disciplined with only an accepted code of followed by both, the staff as well as the clients. Hence, fish is cut and served at the table of the visitor and there are customized arrangements right at the table, for example, flambe. The ingredients used in the culinary preparations are of the choicest types. Reservations need to be made ahead of time to be assured of a table.

In any case, the idea of fine eating has changed and the pattern is towards "excellent dining which is agreeable" (Perry, 2007) or what is characterized as " serious-casual or fine-easy" (Wilden, 2007) as visitors nowadays do not relish the formal air of conventional fine eating (Wilden, 2007, as referred to in Harden, 2007). Fine dining additionally recommends improvising customary dishes to suit the senses of the client (Spector, 2004) or captivating restaurant ideas (Harden, 2007)

Customer Satisfaction

Administration suppliers and researchers have since quite a while ago perceived the vitality of client fulfillment as an integral part of the overall industry contributing to quantifiable profit for the owners. There are numerous definitions and models of client fulfillment proposed by different researchers. Largely, the main stress, of the examination is on the hypothesis of "disconfirmation of desires" which elucidates, "The client is fulfilled when he or she feels that the overall experience exceeded expectation (affirmation). In the event that the service on offer misses the mark regarding his/her perceived requirements (disconfirmation), then the client is disappointed" (Oliver, 1980, p.13).

Desires are characterized as "convictions about service conveyance that serve as guidelines or standards of reference against which judgment is made" (Zeithaml, Bitner, & Gremler, 2006, p.81).

Moreover, client desires originate from encounters, which structure personal reference points for him to evaluate client fulfillment (Gilbert & Veloutsou, 2006). In this manner, getting a recommendation from the customer can be exceptionally customized and subsequently not easy to quantify.

Distinction between Service Quality and Customer Satisfaction

There is much disarray with respect to the ideas of client fulfillment and quality of service. The available text on administrations has made a qualification between quality of service and client fulfillment (Bitner, 1990; Bolton & Drew, 1991; Parasuraman, Zeithaml & Berry, 1988). This demarcation is basic for owners and those in the industry to make so they can concentrate on whether to: improve their execution to please the clients or to provide better administration quality.

The opinion of researchers described by Parasuraman, Zeithaml, and Berry (1988) is that service quality includes a mentality and is an assessment over a few experiences over a period. It is additionally thought to be a general appraisal around a specific service, industry or organization (Parasuraman et al., 1988). Backing this up, respondents in Parasuraman et al. (1988's) study demonstrated fulfillment with particular administration experiences however were not content with the quality of service of the organization.

Measurement of Customer Satisfaction and Service Quality

Given the indistinct and complex nature of client fulfillment, its estimation cannot be an exact science and research here appears to be noticeably exploratory (Gilbert & Veloutsou, 2007).

There is usually no concurred system for estimating the idea and researchers have proposed a few possible ways of evaluating satisfaction. Among the most well-known are the affirmation disconfirmation, the general fulfillment approach and the one that measures only performance.

The execution-only just approach measures satisfaction of only the transaction (Nicholls, Gilbert, & Roslow, 1998). A technique generally reported in examination of the…

Sources used in this document:
Work Cited

Andaleeb, S.S., & Conway, C. (2006). Customer satisfaction in the restaurant industry: An examination of the transaction-specific model. Journal of Services Marketing, 20(1), 3-11.

Bitner, M.J. (1990). Evaluating service encounters: the effect of physical surroundings and employee responses. Journal of Marketing, 54, April, 69-82.

Bolton, R.N., & Drew, J.H. (1991). A longitudinal analysis of the impact of service changes o customer attitudes. Journal of Marketing, 55 (January), 1-9.

Cronin, J.J., & Taylor, S.A. (1992).Measuring service quality: a re-examination and extension. Journal of Marketing, 56(3), 55-68.
Hill, T. (2012). Without Standard work, there can be no Kaizen. Manufacturing Automation magazine. Retrieved online on 2nd Nov 2014 from http://www.automationmag.com/opinion/lean-insights/3039-without-standard-work-there-can-be-no-kaizen
Inmoment, (2014).The 4 Keys to Voice of the Customer Success: Key #2 -- Go Beyond Surveys: Key to Success #2: Go beyond surveys to build an ongoing customer connection. Retrieved online on 2 ndNovemeber 2014 from http://www.inmoment.com/blog/the-4-keys-to-voice-of-the-customer-success-key-2-go-beyond-surveys/
Mindtools, (2012).Kaizen.Gaining the Full Benefits of Continuous Improvement. Retrieved online on 2 ndNovemeber 2014 from, http://www.mindtools.com/pages/article/newSTR_97.htm
Ritzman, (2012).Concept of continuous Improvement. Total Quality Management. Retrieved on 2nd November 2014 from https://totalqualitymanagement.wordpress.com/tag/kaizen/.
Spector, A. (2004, January 12). Fine dining seeks bigger audience as upscale food serves upnovel flavors, accessibility: Fine dining [Electronic Version]. Nation's Restaurant News. Retrieved July 13, 2007, from http://findarticles.com
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