Social Media in Marketing
The four components of a legally astute social media-marketing manager
In this paper, I will look at Facebook as the leading social networking site. The four components of a legally astute manager include the knowledge, judgment, proactive and the attitudinal component (Bagley, 2006). A legally perceptive manager must acknowledge the importance of law to company success and accept responsibility for being in charge of legal factors of the business. In addition, they recognize the need to fulfill the societal expectations and meet the ethical considerations. From the proactive perspective, this manager brings counsel in the cycle of decision-making. Because they are proactive, they do not wait for last minute rush to finalize deals. A social media manager must be well educated about these four characteristics. Nowadays, more firms are using the social media platform for purposes of marketing. Further, a company might fall behind if it does not. Therefore, the manager must be well informed about the legal components of social media because it is a new mode of establishing relationships with customers (Bagley, 2006).
2. Methods of alternative dispute resolution
Alternative dispute resolution refers to the approaches of settling disputes outside the court. Usually, businesses and consumers (B2C) use these methods to solve disputes that arise from economic transactions, especially in e-commerce. They include mediation, negotiation, and arbitration where parties communicate through the internet (Evarts, 1983). Negotiation brings the two parties involved in solving the conflict. The parties control the settlement process to find a solution. In mediation, there is a mediator who assists the parties solve the dispute....
Social media involves online content that people use via highly accessible technologies. Basically, social media marks a change in the way people read, discover and share information, news and content. Therefore, social media fuses technology and sociology leading to a change in monologues into dialogues and also marks information democratization, making everyone an author instead of being a mere content reader. Social media has become very popular since it enables
Another common assumption is that the development of virtual social interactions based on the ideal self, is not reflective of how real people will interact with you in the real world and therefore could potentially give the individual a false sense of confidence, regarding their ability to appropriately interact in the real world. Yet, many would also argue that confidence is the most attractive social attribute, almost regardless of
This focus on the positive benefits of consumer word of mouth behaviour is a natural tendency. I certainly like to think that positive comments have a greater impact on my decisions than negative comments. In fact, the respondents to the survey reported that the two factors that had the biggest impact on their airline choices were comparison-shopping on the Internet (38%) and personal recommendations from an acquaintance on Facebook
relevance of a well-developed social media policy cannot be overstated. This is more so the case given that in addition to ensuring that their public image and reputation is not tainted; organizations need to protect themselves against liabilities arising from the actions of their employees. A new employee could be overenthusiastic about their new position and deem it fit to post, blog, and tweet about the said position and
business2community.com/social-media/2012s-ten-worst-social-media-Disaster-0370309 Using contemporary illustrative examples from academic literature and reputable business publications, discuss the concept of "Social Business" and the resultant opportunity and challenges that are currently being faced by the retail industry globally. Concept of Social Business Concept of Social Business with Retailers Social Media and Retailing Best Practices in Administering Social Media There is a growing body of research that confirms that companies of all sizes and types can realize a wide array
New Market Expansion StrategySection 1Industry and Competition AnalysisThe apparel/clothing market is highly competitive with numerous players vying for market share. Garne operates in the Ukrainian market, but if it were to expand it would be competing with the likes of other international and domestic brands like Zara, H&M, and Uniqlo.While Garne faces stiff competition, it has a few key advantages. First, Garne has a strong online presence and is able
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