¶ … sensational images in the media, especially as social media has led to the instantaneous reproduction of memes in popular culture. Even before social media and even the Internet, sensational images could spread relatively rapidly via film and television as well as print media such as daily newspapers or weekly and monthly magazines. These images convey various meanings and mean different things for different audiences. A perfect example of how one image can convey different meanings and semantics to different audience groups is the 1968 image taken of the Olympian athletes from the United States using the Black Power "salute." The original image by John Dominis has left an indelible mark on the American public and has even caused an international sensation. It came in the era of Civil Rights and at the time when celebrity black athletes were using their fame to spread awareness about racism and unfair treatment in their home country, This is where the media, social justice, and the law intersect. In this image, Tommie Smith and John Carlos hold up their hands high in the shape of the fist as they wear black gloves. This symbolic gesture represents the central icon of the Black Power movement's flag, signifying unity among people of color and the power they can share and wield when working together.
Moreover, the Dominis photograph clearly chose the men wearing black socks and no shoes. Their choice of clothing represents the lack of support given to black athletes versus their white counterparts, and represents the huge disparities between white and black in America even beyond the world of sports. At the press conference following the medal ceremony, Smith admitted that not wearing shoes symbolized "black poverty in racist America," ("1968: Black Athletes Make Silent Protest"). In every arena of public life in America, it is possible to see such instances of inequality such as in public schools and the differential resources provided to predominantly black versus white institutions. When the photograph was taken, the Civil Rights era was at its peak, ending decades of legalized segregation but unfortunately not ending centuries of overt, systematic, and institutionalized racism. This image remains powerful in the 21st century because Americans have failed to learn the lessons of the past. Current images similar to the Black Power "salute" at the 1968 Olympics include those that have to do with the "Black Lives Matter" movement that protests unfair treatment by the police.
Tommie Smith and John Carlos also bow their heads in a moment of silence while on the podium, another physical gesture captured by the photographer in this iconic image. The gesture of bowing the heads signals the disillusionment and shame felt towards a nation that professes to be about liberty and justice, about equality and freedom. The athletes protest hypocrisy and challenge Americans to understand their cause rather than fear Black Power. A sensational image like this one not only makes people impressed by its visual or aesthetic imagery, but also influences the ways people think about the world, their values, biases, and worldview. The Black Power salute photograph from the 1968 Olympics proves the value of images is not inherent in what tools that photographers may have used or how fancy the composition or the lighting of the photo happened to be at the time. Rather, the true value of images may be in how those pictures touch the hearts and minds of the audience and inspire action or political change.
From the perspective of a photographer or any other artist or journalist, taking sensational images is not easy. It is not something that one can necessarily plan. In this case, the photographer likely did not know that these athletes were going to be posed in such a way, and the capture of the image was spontaneous and surprising. The public response to the image was in part due to the nature of surprise, because the gesture of accepting the award at the Olympics took place on an international stage where viewers from around the world were watching. In this case, the entire world was able to see that not all Americans are satisfied with their lives and needed to use their award to bring attention to a social cause. The photographers at the Olympics generally imagine themselves capturing pure victory and the face of a proud champion, not the image of athletes who are ashamed of the way their people have been treated.
Photographers have to use different colors and angles to catch the facial expressions or actions in their subjects. Every individual...
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