That is also true of many adults, whether they are in an educational setting or a business setting. Still, that does not mean that intrinsic interest cannot come along with extrinsic reward, or that operant theory is completely wrong. Many educators mix operant theory with cognitive theory in an effort to provide those with different learning styles more of an opportunity to learn and develop. This helps to reach the largest number of students per educator, improving the overall educational goal.
Cognitive Theory of Learning
Introduction
The cognitive theory of learning has been part of education since the late 1920's, when a Gestalt psychologist focused on the issue of Gestalt teaching and learning, and what that could offer to students who were not learning well in their current environment. There was too much of an emphasis, it was believed, on learning through experience, and not enough emphasis on actual memory and prior knowledge (Bates, 1979; Buisson, et al., 1995; Davidson & Bucher, 1978). The two areas are closely related, however, so some individuals failed to understand how memory and prior knowledge could be so much different from experience. One had to have experiences of some kind in order to gain prior knowledge, and one also needed those experiences in order to have something to remember. That made the issue confusing for many, but those who believed in the cognitive theory of learning were persistent in stating their beliefs and showing others that there was, indeed, a difference between the experiences people had while learning and the prior knowledge and memory that was used to learn (Cameron & Pierce, 1996).
In other words, cognitive theory was not the same as operant conditioning. In operant conditioning, a person is provided with something (an extrinsic reward) because he or she did something. That person (or even an animal) can be taught to react in a specific way to a sound, smell, taste, or even to a word. The classic example of operant conditioning is Pavlov's dog. Pavlov would ring a bell each time he fed his dog, right before the food was offered. Eventually, the dog could be observed salivating at the sound of the bell, even if there was no food offered. He had come to associate the sound of the bell with being fed, and had been conditioned that way. When students are rewarded with something external every time they complete a learning experience, there is a concern that they will end up in that same predicament - they will be taught to expect a certain thing, and they will not understand how to intrinsically reward themselves for a job well done (Bates, 1979; Cameron, Banko, & Pierce, 2001; Ferretti, & Hodges, 1997; Davidson & Bucher, 1978).
The Theorists
Three theorists have made major contributions to the cognitive theory of learning as it exists today. The first to do so was Bode, who was a Gestalt psychologist. He challenged the behaviorists and operant ways of conditioning and teaching students as far back as 1929. In his writings, he argued that behaviorists and others who were not focused on cognitive theory when it came to learning were becoming far too dependent on behavior. They used behavior as a way to explain how people learned things, in a classroom setting and out in the rest of the world. Despite the fact that behavior played on important role in learning, it was not the only way that people could learn and not even the most important way to learn, according to Bode (Cameron, 2001; Cameron, Banko, & Pierce, 2001). What was proposed at that time was for those who studied the ways in which people learn to stop looking at the isolated events and begin to look at the patterns. Since Bode's time, cognitive theories have been introduced that have incorporated Gestalt views on how learning takes place.
In those cognitive theories, there are two key approaches used. These include the belief that memory is active in processing and organization information, as well as the belief that the prior knowledge possessed by an individual has a significant role to play when it comes to how that person learns and what he or she retains (Cameron & Pierce, 1996). The idea is that learning is brain-based, and those who believe in the cognitive theory of learning must understand that looking beyond behavior is highly significant when it comes to an understanding of how people learn and what they can do in order to make learning easier for themselves. The memory that each human has...
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