Similarly, the website will be designed to create a unique user profile, and the more customers log in, the more accurate the website will create their profiles. In their profile, customers will provide information on the items they like and the items they do not like. Thus, the user profile will be a system that would know each customer's sizes, and in different brands and this strategy will create a brand advantages for luxuriousimplicity.com.
Typically, luxurioussimplicity.com has some unique features generally different from websites such as Gilt.com or Zappos.com. The features of luxurioussimplicity.com will assist customers to locate what they are searching without problem. More importantly, luxurioussimplicity.com will differentiate itself by offering unique shopping experience for customer due to its overall layout. The best thing about luxurioussimplicity.com is that it is possible for customer to create a unique user profile. Typically, when customers log in, it will be possible to match their profiles with the items in the online catalogues. When making constant online purchase, the luxurioussimplicity.com will use the past shopping history of customer to suggest possible items that would be of interest to customers.
Moreover, luxurioussimplicity.com will offer loyalty card to customers who make regular purchase from the website. To participate for the loyalty card, luxurioussimplicity.com will ask customer to provide personal shopper profile where they could make regular purchase based on the points they have already accumulated with loyalty card system. Each purchase a customer makes from luxurioussimplicity.com will yield more points and this could be translated into gift card. Using this strategy, the luxurioussimplicity.com will be able attract more customer to the website. Moreover, luxurioussimplicity.com will offer a genuine discount for customer, where the website will offer lower price as well as enhancing more customer experience.
Schedule: Detail anticipated activities
Dates
Activity
Descriptions
Week 8
3/19
Data Collection
This week will...
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