Moreover, there were a number of smaller issues which augmented the overall failure of the project as a whole. Part of this was a result of the team members not wanting to obscure the fast paced frequency the project was being created in. There was essentially too much of a focus on getting the project done fast, rather than allowing the opportunity for creative differences to become a part of the process in order to mold the idea into a more appropriate direction for the client. Yes, the fast pace strategy completed the project a month ahead of schedule, but it failed the team by rushing an idea that was not properly matched to the client's needs and approved by the client before progressing further towards a final presentation. The client was not properly informed of the decision before the shooting process began. This created a situation where the team could be wasting money in the event that the client is completely unsatisfied with the final product.
Potential Strategies
There are a number of strategies which could have been implemented here to increase the overall success of the project and to meet the client's vision for the product more appropriately. The first strategy to be examined here would have been to use a "programmed conflict" strategy to implement a devil's advocate within the team in order to criticize and question proposals in order to test their viability against other alternative ideas thought of by the other members of the team. Each team member should have played the devil's advocate role in order to continually test the concept to push it towards new heights and closer towards the ideal representation of the client's vision for the product. This strategy facilitates a healthy competition within teams that pushes individual members to strive towards greater innovation and creativity within their design ideas for the representation of the client's product. Yet, the strategy could create more conflict than what would be healthy, thus also decreasing overall group productivity.
Additionally, the team could have focused on using a leadership strategy to motivate the other member of the group, rather than influencing them to simply go along with one member's...
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