Leadership
Team Leadership Analysis
The launch of any new product is a highly collaborative, team-centric activity that requires the orchestration of efforts across many different departments. Leading a product introduction requires use of many of the skills and concepts of the Team leadership Model. The intent of this analysis is to use the concepts of the Team leadership Model, applying them to a product introduction, illustrates through example how key concepts and frameworks could be used for alleviating significant conflict between engineering and marketing. Based on this assessment it can be seen how powerful the Team Leadership Model is as a foundation managing team complexity and conflict when constraints of a project make shared sacrifices essential for team advancement.
Analysis of the Product Introduction Using Team Leadership Analysis
Creating a balance between the task, relational and environmental factors of a team is critical for overall team effectiveness to be optimized. In the case of a new product introduction, the task factors include entirely different perspectives and mindsets of priorities. The ability of a team leader to intermediate priorities across project teams and still accomplish a strategic goal is evidence of transformational leadership (Eisenbeiss, 1438). Marketing and engineering have significantly different priorities on a daily basis, yet during a new product introduction, both must combine priorities to ensure the product is successful.
The conflicts of these two teams is significant, as engineering wants to invest every extra hour in adding new features or functions,...
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