Verified Document

Leaders Are Individuals With Great Authority In Essay

¶ … leaders are individuals with great authority in their field of expertise that masses trust in. These leaders usually have inside information in their business field that most people don't have access to and can offer a pertinent analysis of different situations. Opinion leaders can set trends and can significantly influence masses' beliefs and behaviors. Marketers use opinion leaders overtly and covertly. Overtly means companies associate themselves with opinion leaders that become companies' and brands' image in order to influence the purchasing behavior and to take advantage of the leader's fans. An example of this type of strategy is when celebrities become spokespersons for different companies, or become their image or ambassador. Covertly means that companies pay opinion leaders to influence masses' behavior through different activities, usually media, but not making the relationship between the company and the opinion leader public (Mattison, 2011). This adds credibility to what the leader is trying to influence on people.

2. The types of buying decision behavior are: complex, dissonance reducing, habitual, and variety seeking buying behavior. The complex behavior takes place when consumer is...

I had complex buying behavior when shopping for a smartphone and I noticed and compared numerous different features between different brands. In the dissonance reducing behavior consumer involvement is significant (Can't et al., 2009). This is the case of highly priced products that are seldom purchased, and with less significant differences between brands. I observed this behavior when looking to get an expensive hairstyle for a special occasion and most salons had the same offer. So I chose one, but after achieving the hairstyle I did not think I made the best purchasing decision.
Habitual buying behavior is characterized by low consumer involvement and reduced differences between brands, usually regarding low priced products. There is no rand loyalty in such cases, and consumers do not require product information. In my case, it's when purchasing printing paper or regular pens. The variety seeking buying behavior is characterized by low consumer involvement and significant differences between brands. In such cases, consumers choose different brands so that they experience the differences. I usually have this buying behavior…

Cite this Document:
Copy Bibliography Citation

Related Documents

Leaders Handling Anger and Conflict
Words: 23221 Length: 75 Document Type: Term Paper

If it is just generally assumed that these employees are lazy or do not care about their job, they will often be the object of anger from other employees. If other employees and management would talk to these employees and determine what could be done to help them, it is quite possible that simple accommodations can be made that will keep everyone happy and help to dissipate the anger

Leaders in American Policing
Words: 3123 Length: 10 Document Type: Research Paper

Leaders in American Policing: Police officers in the United States are in an exceptionally demanding position since they confront predicaments and conditions that are characterized with physical danger, emotional challenges, and psychological difficulties. Generally, these professionals are placed in situations with great need though with limited resources. This in turn places them in circumstances where it's easy for them to develop feelings of skepticism and lethargy. As a result, the officers

Effective Leaders
Words: 1245 Length: 4 Document Type: Essay

Leadership is a powerful social role in which an individual or group of individuals inspire others to reach a common goal. The qualities that define effective leadership will vary depending on the role the leader plays, such as in business or politics. Some leaders will work behind the scenes in a more laissez-faire manner and that approach will work for the specific situation and for reaching those situational goals. Other

Religious and Secular Authority the
Words: 1629 Length: 5 Document Type: Essay

Although religious and secular authority have been in conflict practically since religion was first formalized into specific institutions and centers of power, the evolution of religious authority which occurred after 1500 set the stage for the conflicts of the contemporary world by distributing religious authority to the religious populace, rather than a small group of priests and leaders. By imbuing each individual member of any given religion (but mostly

Leadership Charisma Myth: Leaders Need
Words: 949 Length: 3 Document Type: Thesis

Though there has been a strong correlation shown between the possession of certain key traits and effective leadership, no trait (or combination of traits) guarantees good leadership. More importantly, effective leadership does not really depend upon specific character traits so much as specific choices. The personality traits that can lead to good leadership tend to be those that allow for decisive and informed decisions based on the needs of

Obedience to Authority
Words: 1585 Length: 5 Document Type: Essay

Sociology Obedience, Authority, & Responsibility There are indeed, problems with obedience, as the reading's title proclaims. One problem with obedience is that if there is more than one person cohabitating in the same area, some form of obedience is necessary. Thus, on a grander scale, it is more apparent that obedience is mandatory for societies to exist and function. Another problem with obedience is how those who obey are often predisposed to

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now