Verified Document

Larson Pricing Strategy Recommendations Larson Term Paper

Non-Price Barriers to Entry

In the OEM business, ongoing contracts are a strong driver of future sales. Once Larson becomes the battery supplier for a company, it can build a strong relationship with that company. The result will be a non-price barrier to entry as smaller firms find it difficult to break the relationships that Larson forms with its customers. Without those customers, there will be less room for growth and for market entry for smaller and newer competitors.

Product Differentiation Recommendations

Pursuing a differentiated strategy for Larson would require that the company actually be able to make the best batteries, which would require significant R&D investment. The company can certainly take steps to improve its branding, as that will not cost much compared with their total product expenditures. However, the best way for Larson to differentiate its batteries is through a cost leadership strategy. Larson's customers are price sensitive -- not something Larson has much power to change as the supplier to firms that have...

For Larson to try to flatten the price elasticity curve of its products would be akin to the tail wagging the dog. Larson is not large enough to succeed with such a tactic -- it does not have pricing power over its customers because most of them are going to be much larger firms that Larson and therefore have the majority of the bargaining power. Larson may be a price setter going downward, but not going upward given their customers' price elasticity of demand. Larson needs to adopt a low cost strategy as its point of differentiation while simultaneously working to improve its branding -- it does not need to be a branding superstar, but there is obviously room for improvement.
Works Cited:

McCain, R. (no date). Monopolistic competition. Drexel University. Retrieved May 10, 2010 from http://faculty.lebow.drexel.edu/McCainR//top/Prin/txt/Imch/MC1.html

QuickMBA, adapting Porter, M. (2007). Porter's five forces. QuickMBA.com. Retrieved May 10, 2010 from http://www.quickmba.com/strategy/porter.shtml

Sources used in this document:
Works Cited:

McCain, R. (no date). Monopolistic competition. Drexel University. Retrieved May 10, 2010 from http://faculty.lebow.drexel.edu/McCainR//top/Prin/txt/Imch/MC1.html

QuickMBA, adapting Porter, M. (2007). Porter's five forces. QuickMBA.com. Retrieved May 10, 2010 from http://www.quickmba.com/strategy/porter.shtml
Cite this Document:
Copy Bibliography Citation

Related Documents

Larson Outputs the First Potential
Words: 992 Length: 3 Document Type: Essay

E. In Spain or Italy) Larson's products will be cheaper on global markets. Under this scenario, Larson would be forced to finance its operations entirely from ongoing cash flow. It would also see a slump in the strength of the battery industry. If the industry slumps, this may bring about the oligopoly scenario from Milestone 2. At present, however, a credit crunch would simply limit the amount of R&D that

Economic Futures Facing Larson Inc.
Words: 1032 Length: 3 Document Type: Research Paper

It is worth noting that two economic consequences are likely to occur, particularly in the event of a V-shaped recovery. The first is that the Federal Reserve is going to wait to increase rates until the last possible moment, in the hopes of spurring greater investment and therefore job growth. This means that inflation is expected at some point this year. This inflation means that factor inputs will increase in

Contrarian Investment Strategies Over the
Words: 26080 Length: 73 Document Type: Thesis

" This is significant because it shows how some critics of contrarian investing will often point to the various instances of speculation and assume that it is contrarian investing. In some cases the psychology of consumers can become so extreme, that the definition of what is speculative expands greatly. As a result, using contrarian investing in conjunction with other indicators / tools can help prudent investors and traders, be able to

Electronic Health Records EHR --
Words: 6203 Length: 15 Document Type: Case Study

They also claim to have worked on more than 1,400 mobile applications. (www.babelmedia.com) Beta Breakers is a relatively new entrant into the market but has achieved $7.7 million in revenues. Their focus is games and multi-media testing, but they seem to be focused primarily on PC and Mac games (not console), as well as peripheral device testing. Their rapid growth could be attributable to a dedicated focus on this particular

Credit Risk in Banking in Agreement With the Basel Accords
Words: 13816 Length: 50 Document Type: Thesis

Credit Risk Management Banks are an important part of the economy of any nation. Traditionally, the banks operate as financial intermediaries serving to satisfy the demand of people in need of various forms of financing. Through this, banks enable people to purchase home and businesses to expand. These financial institutions therefore facilitate investment and spending that are responsible for fueling the growth of the economy. In spite of their vital role

Business Decisions Related to Trade
Words: 869 Length: 3 Document Type: Research Paper

Also in terms of trade, it would be recommended for the company to conduct several analyses in order to identify the countries with the highest demand for batteries. India for instance, with its numerous technological applications and in its quality of hosting most of the global mobile telephones -- would be expected to be a large consumer of batteries and could as such constitute a desirable trading destination for Larson

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now