Clinique has a small market share and this is a way to improve the market share by targeting an older, more upscale demographic because Sufei comes from a wealthy family. The Clinque products are actually used in the storyline (called product placement) and due to the popularity of the series, they can get into the minds of potential customers. Additionally, there are a number of other advantages, where the Sony followed this premise by having their products such as televisions and digital cameras used in the show. This is a way for a brand with a lot of competition to differentiate itself. Sony was also the producer of the video series, so they could also have name recognition at the beginning and ending of each episode, which is also a boon to Sony's plan as new people curious about the series might see this at the start of the episode. Clinque chose to work with the premise that the men watching would be more likely to buy Clinque products for their significant others. There may have been no other way to reach this type of customer, as traditional print advertising is generally in women-focused magazines. Other potential sponsors of this Chinese sitcom might use these same techniques, but there are only so many advertisers that could have product placement before it would overshadow the series itself.
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The personality and lifestyle of the men used in the product placement campaign are confident, well-to-do jet-setters who have a very active social life. They are similar to the "Most Interesting Man in the World" campaign that is probably modeled after the basic Jaguar idea. There is an attractive allure to any individual living this lifestyle of rubbing elbows with celebrities, exclusive clubs and locations, and using expensive...
Movie production is one of the world's most enduring, exciting, and economically prosperous industries. Whether Bollywood or Hollywood, Bonnie and Clyde or Batman Returns, the film industry continues to rake in the dough and please a wide range of audiences. Chapter 6 of the text describes the origin of the film industry and its evolution and development. The authors also discuss the potential for film to influence cultural values as
Film Awards The film industry produces experience goods for consumer enjoyment and consumption, and substantively relies on consumer differentiation for the economic success of movies. Moviegoers appear to differentiate films primarily on the basis of genre, starring actors, exposure to promotion, recommendations from other moviegoers and film critics, and -- for the dedicated film buffs and connoisseurs -- directors, cinematographers, and even screenwriters associated with the film production (Albert 1998, De
Movie Accounting An analysis is done of the accounting methods employed in the world of glitz, glamour, fame and money in other words the movie industry to assess the increasing disparity between the techniques adopted by them to arrive at the financial statement figures as opposed to those stated in the "Generally Accepted Accounting Practices." The standards and regulations of the accounting world have been twisted to give them an entirely different
Transmedia Property. Case study related a media property (e.g., comic, film, television, ). This analysis existing property development a transmedia plan property. Break movie's elements starting introduction, music, back ground, audience engage movie, flow movie All typed papers assignments double-spaced, 12- 11-point font -inch margins. Summary of the property The transmedia concept is not a novelty these days, as the concept was first patented at the beginning of the 1990s. According
In terms of a feature film like the Spiderman series, there is much revenue to be generated from merchandise, DVD and video sales, tie-in promotions from companies like McDonalds, and spin-off video games. Therefore, the stakes are higher. A feature film producer who has been granted a 200 million dollar budget had better deliver an audience, and deliver it in spades. A telemovie producer, however, working much faster with
Davis who was not especially beautiful in the classical sense of beauty ruled Hollywood in the 1930s and 1940s, playing tough women who chose their careers and their own desires over sacrificing for men or children or the social and economic benefits of a well protected family home. Davis who was very popular with the mostly female audience "never pretended to be dumb, or a little girl." In the 1930s cinema
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