• Home
  • /
  • Topic
  • /
  • Other
  • /
  • Sushi
  • /
  • Kudler Option Differentiating Between Market Structures Table Essay
Verified Document

Kudler Option Differentiating Between Market Structures Table Essay

KUDLER Option

Differentiating Between Market Structures Table

Compare the four market structures by filling in the table.

Perfect competition

Monopoly

Monopolistic competition

Oligopoly

Example organization

Grocery stores

Utility companies

Cable companies

Automobile companies

Goods or services produced by the organization

Indistinguishable from others unique

Very unique

Fairly unique

Barriers to entry nonexistent

Virtually insurmountable high

Relatively high

Number of organizations many few

A small group

Price elasticity of demand

Highly elastic none

Relatively inelastic

Relatively inelastic

Is there a presence of economic profits?

negligible yes yes

Kudler Fine Foods Virtual Organization:

The firm's strategic plan and marketing overview

Kudler Fine Foods is a purveyor of fine, gourmet and all-natural foods. It has a relatively small array of stores in the state of California. All stores offer products to customers that desire something out of the ordinary in their food selections. Kudler stocks wines, cheeses, and specialty items as well as fresh produce for 'foodies.' Kudler also has an online component. It currently adopts a differentiated market strategy -- it offers uniquely wholesome products to its consumers rather than competes on price alone. It also offers a wide array of international goods. This enables it to capitalize both upon the trend towards more 'organic' eating, as well as the appetite for more exotic foodstuffs. Both locavores that desire to eat California-grown fruit as well as serious wine aficionados in search of German wines can be satisfied at Kudler. But the firm faces a wide array of competitors in all the fields in which it sells goods and services and may be insufficiently differentiated to establish a unique market niche.

Food...

An upturn in price or a downturn in the economy and salaries can cause consumers to scurry to purchase other items from competitors. Also, because Kudler does not compete strictly on price, it must offer a high level of quality to consumers to justify their purchases of higher-end Kudler items. Price is extremely elastic -- consumers can easily vary their shopping habits, based upon the price of items, and can often stop at different stores to ensure that they find the best price or level of quality. For example, "when Roberta Mand needs groceries, she has a world of choices in her own backyard. For regular shopping, she goes to her neighborhood Kroger Co. store. But for steaks, she prefers the Costco Wholesale Corp. store. For a pecan-encrusted tilapia to take home for dinner, she's off to The Fresh Market. And if she's hankering for sushi, she hits the Wild Oats Markets Inc. store a couple of minutes away" (Food fight, 2009, Associated Press).
This is a clear 'negative' for Kudler in the sense that consumers can easily shift their buying habits, even if they stop at Kudler for an attractive deal one week. Also, Kudler must keep its prices competitive with grocery stores offering comparable quality. Even though Kudler may not be competing on a price strategy and offering the lowest prices possible for all items, it is still in competition with, for example, Whole Foods, in the market for organic bananas. Consumers also have a far wider array of venues where they can purchase groceries than ever before. Even Target is selling higher-end groceries today, and Wal-Mart has a large section of organic foods. The threat of seemingly limitless competition means that Kudler must create a core base of consumers that are uniquely loyal to its array of products.

Whole Foods has adopted this strategy by becoming 'the' organic grocery store of choice all over the nation. Through its acquisition of Wild Oats, it has limited its competition within its unique market niche. It offers a number of specialty products that consumers can…

Sources used in this document:
Works Cited

Fishman, Charles. (2007). The anarchist's cookbook. Fast Company. Retrieved:

http://www.fastcompany.com/magazine/84/wholefoods.html

Food fight. (2009). Associated Press. Retrieved:

http://www.msnbc.msn.com/id/16811628/ns/business-us_business/t/food-fight-more-competition-more-choices/#.T1pOFnnn_98
Cite this Document:
Copy Bibliography Citation

Related Documents

Sushi Restaurant Unagi Will Be
Words: 1802 Length: 6 Document Type: Essay

The omakase will receive service from the sake sommelier, but not from any waiter or waitress. The interaction will be with the chef only. The chef will be wearing chef's whites, as this is a chef's table experience. Omakase, for the uninitiated, is a system where the chef chooses the dishes based on the total bill the diners would like. It is typically the most exclusive meal at a

Sushi Economy: Globalization and the Making of
Words: 4791 Length: 16 Document Type: Essay

Sushi economy: Globalization and the making of a modern delicacy. The Book Position in the literature The main arguments The fish economy There are various books and articles published to highlight he significant impacts and reasons of increased globalization. The books cover a series of specific topics and as a result they represent their main ideas in the most relevant format. The current book is not only a significant piece of work that addresses economic

Sushi in the U.S. Sushi
Words: 1307 Length: 5 Document Type: Research Paper

In fact now the trend has reversed so there are now sushi bars in Japan serving Americanized version of sushi which is considered the "in" item in Japan as everything else that is American. "Sushi has evolved here in the United States. Sushi has come into its own style and culture here, and in some places it's almost considered as American as apple pie. Crazy combinations of ingredients can

Sushi History
Words: 1065 Length: 4 Document Type: Term Paper

Sushi: A Globalized Favorite from Humble Beginnings The genealogy of some of Japan's favorite cuisines can be traced back over a thousand years and beyond their borders. Sushi, the most popular of all Japanese cuisine, has a fascinating history relating to its evolution to what we know today. Sushi's popularity has continued to explode, spreading throughout the United States in the 1970s. Sushi is now a global phenomenon. Japanese cookery has evolved

Sushi Went Global Sushi Is
Words: 567 Length: 2 Document Type: Term Paper

By the 1970s sushi was a proper fad in America, especially among the culturally elite, and by the 1990s, sushi was officially cool. The increased value of "aesthetics" in food presentation, as well as the appeal of healthy red-meat alternatives, led to the growth of sushi. From a consumer's point-of-view, sushi is among the most simplistic (and elegantly so) of dining choices. However, from an economical perspective, it is complex.

Sushi's Global Popularity, Bestor Has
Words: 562 Length: 2 Document Type: Term Paper

Raw fish on rice was not something to be presented to the uninitiated. It was usually replaced with some cooked seafood like shrimps to make it more acceptable to the Americans. However things changed in 1970s as global trends changed and Japan became a big business hub. This coincided with a shift in American tastes as they skirted past red meat and opted for healthier food like fish, rice

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now