Because one of Kudler's methods of differentiation is their convenience with one-stop shopping for gourmet needs, it's important that they locate their stores in areas where marketing research has shown a high percentage of consumers that would likely appreciate this convenience and have a need for gourmet products. For this reason, store location is one of the most important marketing strategies the organization can employ.
Lastly, promotion is another element in the marketing mix, which is more difficult to change.
For this reason, it's important that Kudler pay particular attention to this facet. Promotion determines how the product is physically distributed as well as sales and marketing aspects.
This impacts the organization's strategies and tactics by determining how they will attract customers and how their customers will get their products. Choosing an ineffective promotion strategy will result in reduced sales and profits.
Conclusion:
Kudler Fine Foods is on the path to success. They already have three well-established stores...
Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to
As the elasticity of demand for their products is flat Kudler could easily increase prices on new products and consumers would still buy them. They are missing out on a major opportunity to drive up profitability as a result. Customer's Preferences for Selection and Unmet Wants Large-scale retailers often rely on a framework of research to define the preferences and unmet wants or needs of customers by segment and audience (Thompson,
Communications Plan Developing and Managing an Effective Marketing Communications Plan The chief focus of an effective communications plan for any company is the customer. Today's customers have high expectations for offerings that not only satisfy their needs, but also reflect their individual tastes and preferences and provide superior value. In a highly competitive marketplace, companies must consider the importance of meeting and exceeding these expectations in order to win new business and
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now