Kudler Fine Foods was created in an effort to provide high quality products to customers in the southern part of California. It offers clients a wide selection of specialty food products, including everything from baked goods to fresh produce and refined wines.
"Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Website of Kudler Fine Foods, 2011).
In the development of its marketing strategies and tactics, Kudler Fine Foods places great emphasis on the role of the marketing research, as well as the analysis of the competition. This project sets out to assess just why and how important these features are in the creation of the marketing efforts.
a) Marketing research
Marketing research is mostly focused on the analysis of the customers' needs and wants, in an effort to ensure that the firm would be able to serve these needs and wants. The importance of market research is given by the growing importance of customers in the profit generation of economic agents, including that of Kudler Fine Foods.
Traditionally, the customer was the person purchasing whatever items the firms would produce, regardless of quality and price, as they needed the respective items. Today however, as a result of macroeconomic changes, among which globalization is the most notable one, there are more and more companies providing similar products and services. This virtually means that customers are presented with a wider selection of items from which to choose those products and services that best serve their needs. In other words, the customers are now the ones to tell the firms what to produce and sell, and they are the ones which impact sales and company profitability. Ergo, the analysis of the customers within...
Another important factor for Italy is the fact that, although the food and beverage market is shrinking, certain geographic areas in the country are experiencing a lack of this service. This can be used to perpetuate the public perception of scarcity, which can then be mitigated by Kudler's products. In creating a communications strategy for Italy, the two main factors to focus on are therefore nice markets, specific brands and
Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to
Kudler Fine Foods How does the organization compete in the marketplace? What are the strengths and weaknesses of the firm? Kudler Fine Foods Company is dedicated to providing quality products and services to its customers. It is unique in the manner in which it delivers its products and assortments to consumers. For instance, the company stocks highly valuable gourmet products that are highly demanded by consumers. These products are unique as they
Kudler Fine Foods: Problem Statement Kudler Fine Foods is a company which provides gourmet style groceries and catering services to the local markets. KFF's primary vision is to be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine."(University of Phoenix, 2010, p. 3). Although Kudler Fine Foods has managed to succeed as a small company, they can't benefit from the
Kudler Fine Food's Frequent Shopper Program Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines. Kathy Kudler, the owner of Kudler Fine Foods has requested that we create a frequent shopper program to
Kudler Marketing Resource: Kudler Fine Foods Virtual Organization The importance of marketing: Kudler Fine Foods The food business is a very volatile industry. Recently, there have been several favorable trends that could possibly work in Kudler Fine Foods' favor: a trend towards buying more organic food, and an interest in exotic and imported goods. Consumers are more concerned than ever with the ingredients and history of what they consume. "Organic food retail sales
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