Kudler Fine Foods: Problem Statement
Kudler Fine Foods is a company which provides gourmet style groceries and catering services to the local markets. KFF's primary vision is to be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine."(University of Phoenix, 2010, p. 3). Although Kudler Fine Foods has managed to succeed as a small company, they can't benefit from the large scale economies to purchase from their suppliers. In comparison to the large scale grocery stores, they have a small profit margin. In addition, the company's employees' high payroll causes the same result. The limited geographic expansion only allows KFF to cater to the San Diego local market. This can be a serious issue for KFF when similar competitors are present.
KFF's small management team can lead to weak employee-customer relationships since the employees are not able to give the required quality time to each customer. The company deals mainly with perishable goods which is why the company's gross sales are vastly affected by the economy recession and culture. During recession, people tend to spend less meaning KFF would have to consider selling foods which are more affordable for the people. Little marketing and advertising can cause KFF to lose its clientele to its competitors. Therefore, the firm needs more attention to a solid marketing effort including a website design and website launch and it needs to find alternate means of financing beyond its current sources...
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The participation of the staff is entirely voluntary and while staff will be encouraged to participate it will not be mandatory and staff members will only be approached once with the survey placed in their mailboxes at work. Staff members will be allowed to return the surveys in a locked box placed off the unit and in an unobserved area for maximum anonymity. It would be our goal to receive completed surveys from at least
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