The place is also a moderately difficult facet to alter. Locating Kudler's stores to regions where they are going to be most successful is crucial to their success. Because one of Kudler's methods of differentiation is their convenience with one-stop shopping for gourmet needs, it's important that they locate their stores in areas where marketing research has shown a high percentage of consumers that would likely appreciate this convenience and have a

Marketing Research of Gourmet Grocery Store The organization is not a chain of stores, but a group of three stores of medium size located at La Jolla, Del Mar and Encinitas in the San Diego area. The store is not trying to compete with the big marketing chains to achieve high volumes. At the same time, it has a very fine image, as it is located in high class shopping areas.

Kudler Fine Foods was created in an effort to provide high quality products to customers in the southern part of California. It offers clients a wide selection of specialty food products, including everything from baked goods to fresh produce and refined wines. "Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Website

KUDLER Option Differentiating Between Market Structures Table Compare the four market structures by filling in the table. Perfect competition Monopoly Monopolistic competition Oligopoly Example organization Grocery stores Utility companies Cable companies Automobile companies Goods or services produced by the organization Indistinguishable from others unique Very unique Fairly unique Barriers to entry nonexistent Virtually insurmountable high Relatively high Number of organizations many few A small group Price elasticity of demand Highly elastic none Relatively inelastic Relatively inelastic Is there a presence of economic profits? negligible yes yes Kudler Fine Foods Virtual Organization: The firm's strategic plan and marketing overview Kudler Fine

Kudler Marketing Resource: Kudler Fine Foods Virtual Organization The importance of marketing: Kudler Fine Foods The food business is a very volatile industry. Recently, there have been several favorable trends that could possibly work in Kudler Fine Foods' favor: a trend towards buying more organic food, and an interest in exotic and imported goods. Consumers are more concerned than ever with the ingredients and history of what they consume. "Organic food retail sales

KUDLER Functional Area Relationships: Kudler Kudler Fine Foods Mission, vision, values, and goals Kudler Fine Foods has made a commitment to providing healthy products to its customers like fresh produce -- and fine, gourmet items as well. These products may span from the freshest cauliflower to imported cheeses. It is not an ostentatiously 'healthy' company with an organic mission, but it strives to offer customers who are concerned and interested in what they put