Kudler Fine Foods
How does the organization compete in the marketplace? What are the strengths and weaknesses of the firm?
Kudler Fine Foods Company is dedicated to providing quality products and services to its customers. It is unique in the manner in which it delivers its products and assortments to consumers. For instance, the company stocks highly valuable gourmet products that are highly demanded by consumers. These products are unique as they are rarely offered elsewhere by competing firms. In addition, the customer service component allows it to charge premium prices to consumers. The company supplies many of the ingredients needed to create a healthy gourmet meal. As such, consumers have access to more convenience as gourmet ingredients are only offered by a few suppliers within the market place. By offering a large assortment, and combining this offering with superior service, Kudler Fine Foods (KFF) is attracting consumer market share in a highly fragmented industry. Furthermore, by pursuing a niche strategy, KFF is attracting and obtaining a loyal following of consumers within the industry. Achieving high customer satisfaction was the main vision for Kathy Kudler, when the business was first established. At the present, Kudler Fine Foods has managed to set up three business locations with further prospects of expansion. This expansion is also accompanied by a robust online presence, offering many of the freshest gourmet products online. The symbiotic relationship between brick and mortar locations in combination with an online presence also allows to the company to further compete in the marketplace.
A strength of the firm, as noted earlier is its niche market business philosophy. The company does not appeal to every consumer but instead appeals to a very dedicated segment of the market. In addition, through superior customer service, the company is also better able to attract a loyal following of consumers that many of its competitors cannot replicate. An obvious weakness of the firm is its ability to attract capital to expand operations. As the company is still in its infancy, larger,...
Kudler Fine Foods Marketing Analysis Kudler Fine Foods has made significant progress within a few short years. The small business was able to open two new locations to expand their gourmet food retail outlets. With the expansion of a catering division in the horizon as well, it has come time for Kudler Fine Foods to reevaluate their marketing strategies. The company will use the 4P method as the basis for their marketing
Even if not organic, they have the sustainability marketing advantage of being positioned as more 'local' Competition Internationally, there is a great deal of competition in the international organic wine market. Germany has made a substantial investment in growing its product, and the German government was one of the first to invest in organic wine production, followed by France, Spain, and the United Kingdom (Worldwide organic wine consumption on increase, 2010,
Kudler's advertising and marketing in its present form is through the Easter and Thanksgiving holidays with the local newspaper flyers every month. Marketing is a key component of a successful business and KFF should consider different methods of involving the community. For example, television advertising, Internet, radio stations and more promotions are viable. Secondly, employees must be sufficient time for KFF to obtain benefits. Many organizations have begun to
Kudler Fine Foods was created in an effort to provide high quality products to customers in the southern part of California. It offers clients a wide selection of specialty food products, including everything from baked goods to fresh produce and refined wines. "Kudler Fine Foods is committed to providing our customers with the finest selection of the very best foods and wines so that your culinary visions can come true" (Website
Kudler Fine Foods: Problem Statement Kudler Fine Foods is a company which provides gourmet style groceries and catering services to the local markets. KFF's primary vision is to be the premiere gourmet grocery store for those savvy shoppers who are searching for the finest meats, produce, cheeses and wine."(University of Phoenix, 2010, p. 3). Although Kudler Fine Foods has managed to succeed as a small company, they can't benefit from the
There is some possibility that mandates for maintaining and/or establishing operations in certain regions might be implemented to ensure adequate food distribution to all of Italy as a means of addressing current trends and concerns, such a move is considered highly unlikely (Datamonitor 2010; Aruvian 2010). It is also unclear whether such a move by the Italian governement would be damaging or even necessarily applicable to Kudler Fine Foods
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