External Environment Analysis: Kraft Foods Group
Kraft Foods, Inc., by means of its branches, creates and markets foodstuff that is packaged and drinks all over places such as the Middle East, Africa, Europe, and Asia. The corporation is able to supply its products to, supermarket chains, club stores, wholesalers, mass merchandisers, convenience stores, value stores, drug stores, distributors, and other retail outlets. In addition, they provide desserts, ready-to-eat cereals, garnishes and convenient foodstuff. Beginning in March 2011, Kraft Foods was operating in excess of 80 nations. It is also registered on the NY Stock Exchange with one of its most important achievements being that of Cadburys in 2012 for about $20.5 billion. With that said, food industry is an unceasingly on demand industry that individuals are always want and need. Some economists and analysts claim that food industry is one of the most proof to financial decrease. This makes this industry a strong, dependable and lucrative industry. The foods and products that are part of the flourishing industry consist of, sweets, biscuits, health products, animal foods, bakeries, kids foods, crackers, cakes, and vegetables. The extensive range of products offered offers ample of chances for business in this line, development and growth in line with the improvement of technology and new channel of selling.
Threat of New Entrants
With Kraft Foods Group, Inc. being such an assorted product there are few problems in the way for this extra-large-business to in order to get competitive advantage. Also, any kind of barriers to entry are doing the job of protecting the company for the reason that it is already an affluent company. On the whole, the threat of new entrants in the food business is considered to be quite low. The organization. has a marketplace share that totally controls any other participants. When the stock collapsed in 2008 and 2009, the organization did not even go below 6%. There is one possible threat that may possibly influence the food business, together with the company. Online grocery shopping is recognized as being this threat. The increasing quantity customers place on availability and accessibility...
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