St. Jude
All non-profit organizations need a marketing communication strategy that will attract donors to their organization. St. Jude Childrens Research Hospital tremendous growth over the years is a clear indication of this assertion. To a large extent, the hospital has consistently won grants and attracted many donors from United States. The organizations mission is clear and straight to the point, which showcases the aim and purpose for its various operations. Without a clear mission, non-profit organizations do not stand a chance in efforts to secure the targeted donors and grants. The mission is the first marketing communication element that shows donors what the organization aims to do, and their purpose for starting it. I believe St. Jude book in the Bible relates to this non-profit since it urges people to have mercy on the individuals who are suffering as the Lord had mercy on us; and have mercy on some who are wavering; save others by snatching them out of fire and have mercy on still others with fear, (New Revised Standard Version Bible, 1989, Jude. 1:23-24).
The marketing communication components presented on St. Judes Children Research Hospital include online presence and direct marketing. Their fundraising initiatives are categorized in various sections. For instance, they have sections for creating an individuals fundraiser, workplace...
Also, there is a video gamer fundraiser whereby gamers can fundraise money for St. Judes Childrens Hospitals. These options attract donors and potential fundraisers because they present different areas where individuals can fundraise money for the sick children, and gives the purpose and meaning to fundraise for the organization. For example, GuradianCon. has fundraised huge sums of money twice for St. Judes through their gaming convections.Other fundraisers that work best for St. Jude Childrens Hospital include school fundraisers, whereby campaigns are started in several schools; be it a college, kindergarten or high school. These campaigns help in raising funds for children who are battling chronic diseases, mostly cancer. These fundraiser activities…
References
New Revised Standard Version Bible (1989). Bible Scripture. https://biblescripture.net/Jude.html
St. Jude Children’s Research Hospital (2021). Finding Cures Saving Children. https://www.stjude.org/
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