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When most people think of Anheuser-Busch, they will often associate it with a large multinational company that produces Budweiser. While this is true, the firm has operations in 23 countries and employs 116 thousand people worldwide. This means that they must utilize different strategies for attracting and retaining key personnel. To fully understand how this takes place there will be a focus on: recruitment strategies, the way the organization classifies job opportunities, factors for determining the right mix of local / international employees, the benefits and expatriate programs. Together, these different elements will provide the greatest insights as to how the firm is able to locate and hold onto critical talent. ("Anheuser-Busch," 2012)
Outline the recruitment strategies the organization uses.
The basic recruitment strategy at Anheuser-Busch is focused on locating individuals who are coming out of college. During this process, they will talk with them about their future and where they see themselves. Those who are the ideal candidates will attend different seminars to learn about the firm and the products they sell. ("Our Graduate Recruitment Programs," 2012) ("People," 2012)
At the same time, there is an emphasis on attracting individuals who have worked in the field and have the ability to be good managers. The way that the company is able to locate the best employees is to use traditional resources such as: seminars, word of mouth and advertising in select employment related financial publications. Moreover, the firm is also using online tools to reach out to someone who interested in working for the company. This is achieved utilizing their website, social networking and online job sites (such as Monster.com). These tools are helping Anheuser-Busch to identify and recruit the best employees from around the world. ("Our Graduate Recruitment Programs," 2012) ("People," 2012)
Explain how...
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