Foremost, they must be offered numerous training programs, which are both for the benefit of the employee (increases his confidence) as well as for the organization, which, through investing in its human resource, will be able to offer services at superior quality standards.
However an affective culture is not desirable within a professional business environment, the employees should be encouraged to address any complaints or dissatisfactions. In addition, the company should offer specialized assistance and counselling to those who need it. The counselling sessions could be addressed to employees facing personal difficulties or those which have been traumatized by an unfortunate airplane event.
All the human resource strategies are aimed at increasing employees' satisfaction on the job, unifying their individual goals with the organizational goals, motivating them to increase their performances and support JetBlue in reaching its overall objectives.
In regard to their customers, the airline company must improve the communications and implement a wide series of strategies that help them identify, address and satisfy the multiple needs of their clients. In this order of ideas, the decisions to be made relative to the audience could include: company hotlines, feedback, corporate talk shows, formal communication channel, informal communication channel, online discussion forums or televised/videotaped speeches and meetings.
The JetBlue hotlines could be...
Vision, Mission, Competition The new mission statement for JetBlue is "To become a top 4 airline in the United States, differentiated by exceptional customer service." The new vision statement will be "JetBlue will lead the renaissance in American air travel, restoring the industry to the days when people looked forward to flying." The mission statement is specific with respect to market share, and geographic scope, and it also provides a pathway for how
JetBlue Company Background Organizational mission Vision Value statements Environmental scan Review of strategies and a recommendation for the best strategy for the organization Implementation plan Functional tactics Action items Milestones and Deadline Resource allocation Key success factors Budget and forecasted financials Break-even chart Risk management plan Contingency plans for identified risks JetBlue is one of the leading airline carriers in the United States. The airline company has long been at the forefront of ensuring that passengers are exposed to quality service and products. Since the advent of
Jetblue Weakness The airline industry is one that has rapidly evolved both with regards to technology and product offerings. This paper argues that technological advancements, deregulation and competitive pricing and marketing strategies are what have driven change in regards to JetBlue. The paper goes on to explain how each of these factors affects and drives change in the other three. Deregulation occurred to increase competition; competition in turn affects innovation in
JetBlue: Fighting for a Bigger Slice of the Pie in the Sky In the highly competitive commercial air travel business, earning a profit and earning the loyalty of customers generally go hand in glove. And as to profit, airlines that offer the most destinations and the most customer perks, snacks, and promotions are not necessarily the most profitable. JetBlue has a mountain to climb to be able to compete head-to-head with
JetBlue is an airline based in New York City, operating both domestic and international routes. JetBlue was founded in 1999 by David Neeleman, a former Southwest Airlines executive, using much the same business model. The company received 75 landing slots at JFK later that year, and by December had taken delivery of its first aircraft from Airbus. The first flight was on February 11th between JFK and FLL (JetBlue.com, 2015).
Southwest vs. JetBlue The airline industry is one that has rapidly evolved both with regards to technology and product offerings. This paper argues that technological advancements, deregulation and competitive pricing and marketing strategies are what have driven change in regards to both Southwest airlines and JetBlue. Segmentation, targeting and positioning have also played a profound role within the evolution of the industry. Many companies, particular those that are broad-based have experienced
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