JetBlue's main competitors can be considered Southwest in the United States, together with Ryanair and Easyjet in Europe and AirAsia in Asia. However, we need to mention from the very beginning that the international issues we need to address are at most continental or regional.
Indeed, the most important low-cost flyers have split the influence zones between them, with Easyjet being the market leader in Europe and covering exclusively this zone and AirAsia doing the same in Asia. As for JetBlue, it covers the Untied States, as well as smaller states in the Caribbean, such as the Dominican Republic and Puerto Rico. In my opinion, I don't think that JetBlue can become, in the short run, a significant competitor on the international market, mainly because it does not presently have the necessary infrastructure and logistics that are needed for a global player.
Legal Issues
The legal issues we need to discuss refer to privacy policy violations. As I will be discussing when talking about ethical issues, using private information on passengers in order to differentiate pricing is something that we may debate whether it is ethical or not. It isn't, however, illegal.
On the other hand, on September 19, 2003, "JetBlue Airways publicly acknowledged it had provided the travel records of five million JetBlue customers to Torch Concepts, a private DoD (Department of Defense) contractor for an antiterrorism study to track high-risk passengers or suspected terrorists"
The legal issue concerned here was quite important and referred to two different aspects. First of all, it did not abide by the JetBlue's Online Privacy Policy and made its passengers' data, including financial data and social securities numbers, available to another company for a study. Its privacy policy states: "the financial and personal information collected on this site is not shared with any third parties"
. This was obviously not what happened.
Second of all, and even more dramatic than the prior situation, some of the data were actually published in a study that circulated freely over the Internet. We should not mention the effect this could have had, especially in these times when we are dealing with the most sophisticated...
Jet Blue Airlines: Cost Management The objective of this work in writing is to review the case study on Jet Blue Airlines and to analyze their system of cost management. Price variance of fuel is noted by Jet Blue Airlines to be a critical matter in business operations as it was reported in 2007 that fuel costs were the largest operating expense for Jet Blue Airlines due to high average prices of
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