S. market. Instead of purchasing millions of dollars in research, Japanese manufacturers will often send their engineering and development teams to a foreign nation to study not just market conditions, but also the nuances of a given customer base as well (Aldridge, 1990). This will allow for greater insights into unmet needs, including the need to see the foreign manufacturers as being a contributor, not detractor, to national welfare. Toyota and Honda did this exceptionally well, as does Panasonic and Samsung with Google Android smartphones today.
2. Do you feel that there is really any difference, in a consumer's mind, between a Toyota Camry manufactured in the United States and an identical Camry that was manufactured in Japan but sold in the United States?
The indirect answer is that it depends on the individual consumer and their perceptual biases. From those consumers with a high level of ethnocentric mindsets, then the differences would be significant and driven more by ethnocentrism, less by fact. As Toyota continues to promote its state-of-the-art...
In January 2004, the J.D. Power and Associates, named Honda as the highest non-luxury brand of car. This same study looked at buyer's perceptions of problems such as engineering problems, quality of workmanship and worker errors in production. Buyers were happy with Honda, and it ranked fourth behind Lexus, Cadillac and Jaguar. The Honda also ranked first in Van and entry level SUV, and in the top three in compact,
Hybrid Cars From an individualistic perspective, hybrid cars may not make a great difference for consumers wishing to buy them to save money on gas. However, collectively hybrid cars can help reduce environmental problems. Government must take steps to incentivize the buying of hybrid cars to make them 'worth it' to consumers. What are hybrid cars? Hybrid cars are called 'hybrids' because they contain two engines. A hybrid car "features a small fuel-efficient
Beauty & Sadness in Japanese Literature A modernization of the story "An Account of a Ten Foot Square Hut" Many, many years ago, it is said that the Buddha went out into the world, seeking to free himself from his cloistered palace -- and saw sickness, old age, and death. Upon seeing this inevitable suffering, he resolved to free the world with his philosophy, and lead us all to Enlightenment. Although our
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Car Culture: How and Why "Ricers" Came into The Scene Since the advent of cars, people have always wanted to play around with them and make modifications of their own preferences. Car modification has been taking place ever since we started manufacturing vehicles and the reason has been varied. There are some who did it for prowess or just for some mischief. For example, NASCAR evolved from the building of super-fast
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