Jaguar Land Rover Automotive PLC
Company Profile:
Jaguar Land Rover Automotive PLC is a British multinational corporation that designs, develops, manufactures, promotes, and sells automobiles under the brand names of Jaguar and Land Rover, including Range Rover brand. Jaguar Land Rover is the United Kingdom's largest automobile corporation that took its roots from a couple of strongest automobile brands: Jaguar and Land Rover. Currently, Jaguar Land Rover Automotive PLC is a renowned subsidiary of India's most successful automobile group -- Tata Motors. It is headquartered in Whitley, Coventry, United Kingdom. Tata Motors acquired Jaguar Land Rover in 2008 from Ford Motor Company. The major subsidiaries of Jaguar Land Rover Automotive PLC include: Jaguar Land Rover Holdings Limited, Jaguar Land Rover Limited, Jaguar Land Rover India, and Chery Jaguar Land Rover. Jaguar Land Rover was the result of a union between Jaguar Cars and Land Rover which Ford Motor Company did in 2002 (Jaguar Land Rover Automotive PLC, 2014).
Out of the six major Research and Development, manufacturing, and assembly facilities of Jaguar Land Rover Automotive PLC, five exist in the United Kingdom while one is present in India. The most famous Jaguar cars include: Jaguar XJ (luxury car), Jaguar XF (executive car), Jaguar F-Type (sports car), and Jaguar XK (Grand Tourer) while Land Rover brand sells Land Rover Freelander, Land Rover Defender, Land Rover Discovery, Range Rover, Range Rover Sport, and Range Rover Evoque. Jaguar Land Rover Automotive PLC has currently employed more than 26,000 people from all over the Globe whereas it has created over 190,000 jobs in supply chain, dealership, and marketing field in different regions (Jaguar Land Rover Automotive PLC, 2014).
VRIN Model Analysis for Jaguar Land Rover Automotive PLC
No company can achieve a sustainable competitive advantage if its products do not give 'value' to the customers' money; are easily substitutable and imitable by the competitors; or have nothing specific feature which is rare to be found in other competitors (Kotler, 2009). This criterion defines how stronger a brand is against its industry rivals. The analysis which helps the Management of a company and its key stakeholders in assessing the sustainability and competitive strength in the market is called VRIN Model (Panda, 2008). It stands for: value, rarity, inimitability, and non-substitutability. This section presents VRIN Model analysis for Jaguar Land Rover Automotive PLC:
i. Value:
Jaguar Land Rover Automotive has created value for its brand by manufacturing products that are state-to-the-art and totally meet the expectations of its customers. Due to their luxurious design and exceptionally remarkable performance on the road, Jaguar Land Rover Automobiles are now considered as the most competitive, reliable, and successful vehicles of the 21st Century. In order to create value for its brand and the Group as a whole, Jaguar Land Rover Automotive PLC keeps an eye on its internal strengths and weaknesses and looks for attractive opportunities which are available in the market (Jaguar Land Rover Automotive PLC, 2014).
By using its strengths along with the available opportunities, Jaguar Land Rover Automotive neutralizes, or at least weakens the external threats which are harmful for its business growth (Kotler, 2009). The 'value' which Jaguar Land Rover Automotive provides to its customers and other key stakeholders also serves as a competitive advantage which becomes a threat for its rivals; which include General Motors, Toyota, Honda, Ford, BMW, Mercedes, etc. (Jaguar Land Rover Automotive PLC, 2014).
ii. Rarity:
Jaguar Land Rover Automotive has a number of rare characteristics and advantages which are either possessed by just few competitors or are highly unreachable for the whole industry. For example, Jaguar Land Rover Automotive PLC was created as a union between two luxurious and top quality brands (Jaguar Cars and Land Rover Automobiles) which allowed it to combine the technologies and strengths of these strong brands (Jaguar Land Rover Automotive PLC, 2014). Secondly, the huge investments required in each and every section of manufacturing and assembly processes cannot be borne by all automobiles corporations. Jaguar Land Rover Automotive also takes advantage from Tata Technologies Limited which is a successful entity of the Group (Tata Motors).
Although these strengths and advantages do not seem sustainable in the long run due to frequent mergers and acquisitions taking place in the Global automotive industry, Jaguar Land Rover Automotive can still strive to strengthen its current market position by using its distinctive competencies which are highly rare for the competitors (Jaguar Land Rover Automotive PLC, 2014).
iii. Inimitability:
Inimitability refers to the strengths and advantages of a company which its competitors cannot imitate or obtain easily (Harrison & John, 2014). Unfortunately, Jaguar Land Rover Automotive does not have any strong feature...
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