J&J Recalls
Johnson & Johnson - a Quality Catastrophe
After 50?plus product recalls in 15 months, the $60 billion company is fighting to clear its once-trusted name
In the modern business world, management is often faced with a difficult challenge to find the right balance between short-term profitability and long-term sustainability. Given the intense pressure they face to increase profits and reduce costs, it is often the case that managers will sacrifice sustainability for profitability. This often results in a decrease in quality which can have long-term implications. In the case of Johnson & Johnson, it does not seem like a few managers have made errors on the side of short-term profitability. Rather this position has seemed to permeate much of the organizational culture. Not only does this deviate from the values that the company was founded on, but it also is having a significant detrimental effect on consumer perceptions of the brands value. This report will employ the balanced scorecard approach to generate recommendations of how the company can regain some of the lost consumer confidence due to its quality issues.
Figure 1 - Strategy Map
Financial Perspective
Johnson & Johnson has seemed to lose sight of the sustainable practices that lead to the company's original success. Although every organization is composed of human beings and humans are certainly prone...
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