iPods in BMWs
This year, Apple Computer and BMW introduced a new adapter that enables owners of many BMW automobiles (3 Series, Z4 Roadster, and X3 and X5 Sports Activity Vehicles) made since 2002 to integrate Apple's iPod digital music player into their car's sound system. The adapter retails for $149 and requires installation by a BMW technician.
This paper discusses the reasons why the demand for the iPod adapter for car stereos will be high.
An iPod is a portable, high capacity music player with a rechargeable battery good for eight to ten hours of playback, and easy-to-use controls. The iPod lets the user to transfer large quantities of song files and other files quickly to the player. It has a hard drive about the same size as those used in small laptop computers, allowing the device to double as a contact database, calendar...
iPod (Apple's MP3 player) relates to Maslow's hierarchy of human needs. Abraham Maslow created his theory of a hierarchy of human needs in the late 1960's and early 1970's. The psychologist wrote that human beings are primarily motivated by unsatisfied needs. Certain lower needs must be satisfied before higher needs are satisfied. (Maslow, 1970) Advertising new products often depends upon generating a sense of need, and promising that the new
High customer satisfaction rates are attained through meticulous planning. The customers are not only made happy by easy to use and robust products but also have the desire to buy more in the future. Conclusion In the computer industry, most people still perceive Apple as the runner because of the significant influence Microsoft has on personal computers. However apple has been able to diversify its product line in the technology scope
Purchasing and Supply Chain Management: Apple Apple Inc. (previously Apple Computer, Inc.) is one of the largest American multinational companies that designs and markets consumer electronics, computer software and personal computers. The company began in the business of personal computers but has expanded into a giant of global reach (lLinzmayer 1999). Currently, they are best known for McIntosh computers, the iPod, iPhone, and iPad. They are the proprietors of the Mac
Sirius and XM Satellite Radio Satellite radio has emerged in the past few years as the hot new trend in broadcasting. Operating similar to DirecTV, satellite radio companies bounce their signals off satellites to beam high-quality digital service coast-to-coast, offering exclusive ad-free programming. Satellite radio offers listeners the opportunity to hear any show anywhere in the United States, combining the benefits of premium quality sound and convenience when traveling on
It is increasing purchasing power and inclination of women those are varying the way gadgets are being restructured and also marketed. Women according to her are like the 'canary birds of the technological mineshaft'. (Women take over technology) if it does not act for them it will be possibly unsuccessful in the mass market. She reveals that it is this notion that the type of population of people applying
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