iPhone 4s is a recipient of a number of decades of successful Apple marketing savvy. The iPhone smart phone has revolutionized the smart phone market with a number of innovative features. In addition, the price makes it very competitive with the other brands. As we will see in this short presentation, carefully segmented and targeted marketing in the U.S. And U.K markets should preserve the market that the product already has and allow it to gain on its rivals.
Target Market
The target marketing will be similar to the marketing for Apple iPHONE products in the past. The iPhone 4s will likely be strong in the U.S. And in the U.K., as iPhones in general are doing now. However, they have recently been falling off in sales in Europe. This is due to Google's Android platform which has made gains due to low-priced. For instance, Apple saw its smart phone market share drop from 29 to 20% in France, 27 to 22% in Germany and steep drops in Italy and Spain. The iPhone 4s has been affected by weak economies Europe while the Android accounts for some 46 to 61% in all European markets (Oliver, 2011). Therefore, in the opinion of this team member, the target market will like be heavily in the U.S. And U.K. While things have been more positive in the U.S. And U.K., the Apple company should not rest on its laurels.
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