A new area that a public relations specialist in investor relations must deal with in the current environment is that of the new phenomenon of grass-roots Internet reviews. "Companies have always had to deal with complaints and criticisms -- both deserved and not. But the Internet has drastically increased the potential damage to a brand or a company's reputation. Frustrations with a company's practices, products and service that once were confined to relatively small circles now reach complete strangers around the world" (Martin & Bennett 2008: 6). Many companies have taken a disastrous 'do nothing' approach or have simply underestimated the influence of the speedy new media to transmit negative and positive buzz about good and bad investment prospects: "The majority of companies we contacted were either unaware their company was the subject of attacks or were taking a 'wait-and-see' approach in deciding what to do about it (Martin & Bennett 2008: 6).
Ignoring such comments, or worse, threats of legal action against supposed slanderers, rather than proving helpful have instead damaged many company's reputations and brought the need for public relations with investors to the forefront. In contrast, through careful monitoring of such sites, companies have been able to nip potential public relations problems in the bud. An article critical of Home Depot Inc. was followed by 7,000 negative posts on one website. Urged on by his public relation specialists, "Home Depot CEO Frank Blake responded with a post of his own on the website, saying he planned to dispatch "a dedicated taskforce -- working directly with me -- that is ready and willing to address each and every issue raised on this board" (Martin &...
Public Relations So what is a business? A business is an organization that operates to generate profits, usually for its owners. Those owners may be a private individual or individuals, a group of individuals who form a partnership, or a wider group of people with a financial interest in the business and its profits because they are shareholders or members. The things a business does to generate those profits are varied.
Public Administration in Brazil PUBLIC ADMINSTRATION IN BRAZIL The grassroots and rural development happen to be the main concern and responsibility of any responsive government in a political system. This because the power of political participation is significant in any developmental process of a country which has persistently eluded many people at the grassroots level. Brazil as a developing country needs to take into consideration the significant of efficient administrative responsibilities in
Investor Soft Before starting a new business venture, it is important to take into account the both the potential benefits and possible drawbacks of the new venture. The opportunities and challenges should be in appropriate balance for the business venture to be viable in terms of the future. When considering the InvestorSoft opportunity, a number of things present both opportunities and challenges. InvestorSoft offers many benefits that can be set in
Retrieved at http://unpan1.un.org/intradoc/groups/public/documents/EROPA/UNPAN014284.pdf. Accessed on 30 May, 2005 Pearson Des. 2000. "Contemporary Issues in Public Sector Accountability: New Challenges for Accountability." 22 January. Retrieved at http://www.audit.wa.gov.au/pubs/ipaa23022000.html. Accessed on 30 May, 2005 Setting the Course: Integrating Conformance with Performance." 2000. September, 7. Retrieved at http://www.ag.gov.au/agd/WWW/attorneygeneralHome.nsf/Page/Speeches_2000_Speeches_Setting_the_Course:_Integrating_Conformance_with_PerformanceAccessed on 30 May, 2005 Sozzani, Joseph "Privatization in the United States and Australia: A Comparative Analysis of the Modern Movement in Corrections." Retrieved at http://www.bond.edu.au/law/blr/vol13-1/Sozzani.pdf. Accessed on 30
Public Relations (Corporate social responsibility) The term 'Corporate Social Responsibility' refers to the social responsibility that a Company must honor towards the public, especially those people who have direct contact with and are therefore directly affected by the policies and actions of the company. The feeling that the social responsibility of multi-national companies are not of such standards that would satisfy the general public has lead to widespread protests and demonstrations
" (Bissessar, nd) the evidence showed, however "that the choice of 'new' methods of management had become a regional fad. Indeed the universality of NPM could not be disputed." (Bissessar, nd) New Public Management had been introduced in many countries including the United States, the United Kingdom, New Zealand, and Australia and "was accordingly considered a more than appropriate model for the Caribbean and Latin American states as well." (Bissessar,
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