Investing in Walt Disney Company
Characteristics of its bonds
Apparently, Disney's bonds seem to be in an enticing situation. After a dip during the past years, Disney's bonds seem to be in great demand. In June of this year -- little less than 3 months ago - it offered a 3.75% banking 10-year paper with over $25mm. This was the hot-shot then, specially in a time when post-holiday trade was lax, and investors were eager to grab it leveraging the bond's cost by eight-cents per $1,000 face worth to 100.68 consequently dipping the concede to 3.66%. (Wilkinson, 2011).
Reinforcing the optimistic perspective is that earlier this month, Walt Disney sold five-, ten- and thirty-year bonds with the lowest coupons ever in a three-part $1.85bn U.S. debt offering each of which consisted of the equivalent of $750m in each of the notes. Disney seems to be doing well since Financial News (2011) reports that this is its largest debt offering since 1996 (in which year according to Dealogic it sold a $2.6bn deal.)
All three utterances sold exceedingly well outbidding prices set by Colgate-Palmolive and Johnson & Johnson of the previous year. All yielded Disney high yields. In fact, Financial News (2011) observed that all launched at the narrow end of price guidance assessing that this is indicated good demand. Moody's Investors Service rated the deal as A2 and A by Standard & Poor. That indicates superb performance. For better comparison, Disney's performance can be compared to the Burbank, the well-known media company that...
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