Capital Investments in Emerging Markets
The Procter & Gamble Corporation (P&G) is one of the largest manufacturing companies on the global scene. P&G undertakes its business operations in approximately eighty nations and retails its products in over 180 nations. At present, the company has about thirty five manufacturing plants that are responsible for handling manufacturing and production across the globe. In the preceding year, about 35% of the total revenue generated by the company came from the United States alone. The other 65% emanated from the company's global business operations. The rise in wage levels in middle-income earners has brought about an increase in demand for household goods and merchandises in emerging markets. At present P&G places emphasis on ten emerging market economies; these include: China, India, Mexico, Nigeria, Russia, and South Africa. This limited concentration, and focus, on these emerging markets will assist P&G in tailoring its marketing approaches and also increase its penetration in the new marketplaces. The company will place emphasis on core segments, such as Home Care, Feminine and Family Care, as well as Fabric Care, all of which are fundamentally appealing to consumers.
Methodology to supplement the traditional methods for evaluating the capital investments of your selected company in the emerging markets to reduce risk
There are various traditional methods of valuation that have been employed by companies in evaluating capital investments. These include valuation analysis of the transaction costs and also valuation analysis of the income costs. Nonetheless, in the past decade or so, new methods of valuation have become important. These new methods are centered on future contingent events. One particular methodology that P&G could employ in evaluating and appraising capital budget investments is the discounted payback period approach. This particular method could be of enormous use to the company especially taking into account its different aspects of business operation. In accordance with Bhandari (1986), the discounted payback method covers the period necessary to recover the initial cash investment used in a project, as equivalent to the discounted value of the expected cash inflows. In this methodology, the cash inflows of the project are cumulated in their present values up until the time period when they become equivalent to the initial investment.
The rationale behind this is that this methodology continues to be an important and additional tool for investment analysis, particularly for large companies. This will be especially beneficial for P&G as a growing leader in the manufacturing industry with numerous projects. The discounted payback period will be supplementary to the company because analyzing capital investments with a shorter payback period implies that the company faces less risk. This is because such projects will help the company to be able to recover its investment in a shorter amount of time, so that the capital can be reinvested somewhere else. In addition, with the current fluctuations in the market and the economy, this methodology will be of great benefit to P&G. This is because having projects which have shorter payback periods means that there is very minimal chance or probability that conditions in the market, rates of interest, fluctuations in the economy, and/or other factors that influence the proposed project will change to any great extent.
Assess one (1) way in which inflation could potentially impact planned capital investments in emerging markets and examine one (1) approach to perform an accurate evaluation of the investments. Suggest how this knowledge may impact management's decisions.
Investing in emerging markets offers the likelihood of returns or proceeds that are above average. However, in an obvious way, one of the basic elements or aspects of investing, and particularly capital investment, is that higher returns consist of and encompass higher risks (TRowe Price, 2015). One of the risks that investors ought to take into consideration while investing in emerging markets is inflation. Inflation risk could potentially adversely impact planned capital investments in emerging markets. A combination of strong growth in the economy and having inadequate monetary restraint can bring about high levels of inflation; this is an issue that has from one period to another popped up in emerging markets. Inflation can easily devalue currencies, negatively impact company profit margins, and also suddenly reduce and slow down the growth of the economy (TRowe Price, 2015). Delving in more deeply, inflation in numerous emerging markets is a negative aspect, as consumer prices of goods rise above the spending capabilities of the consumers. The devaluation of currencies would hamper P&G, because the emerging market...
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