With respect to cash flow, many firms rely on revolving credit to smooth out the cash flow inherent in their businesses. Under normal circumstances, this credit is available. However, when it is not available, firms need to figure out new ways to create cash flow. The use of a credit card as a substitute for a line of credit highlights the downside of losing cash flow and not having a stockpile of cash available. It also highlights the need for budgets to include variables such as a higher cost of capital that will accrue from tightening credit markets.
Analysis
The credit crunch has impacted businesses in a number of negative ways. The business owners in this case have alluded to the improvements they have been forced to make in their operation in order to survive without credit. However, with these improvements there is little left to improve. That calls into question the budgeting process.
Budgeting is a process, and as such demands continuous improvements. The bike shop is in a difficult situation, but must find the cash somewhere in order to sell more bikes this holiday season. I would recommend that a stronger budgeting process may have allowed the owner to...
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