Company Strategy
Interrelated Managerial Stages in Strategic & Organizational Planning
Five elements of strategy: Starbucks
Stage 1: Vision, mission, and values-setting
Starbucks' original mission was to bring a neighborhood coffee house to every location in the U.S., in the style of Italian cafes. It emphasized quality to a greater degree than any existing coffee brand available to the general public at the time of its birth. There are lower-priced coffees and higher-quality coffees on the market, but Starbucks attempts to offer an affordable luxury and a home away from home to its patrons. From the beginning, "Howard Schultz strongly believed that Starbucks' success was heavily dependent on customers having a very positive experience in its stores. This meant having store employees who were knowledgeable about the company's products, who paid attention to detail, who eagerly communicated the company's passion for coffee, and who had the skills and personality to deliver consistently pleasing customer service" (Thompson & Gamble: 1997:2). When Starbucks felt that the coffee it was serving was suffering in quality, it shut down all of its stores for a day to enable all extant stores to engage in a massive retraining effort.
Setting objectives
Starbucks strove to super-saturate the market during its initial phases of expansion, to whet the public's appetite for better coffee. "When Starbucks' store expansion targets proved easier to meet than Schultz had originally anticipated, he upped the numbers to keep challenging the organization" (Thompson & Gamble: 1997:2). Starbucks adopted a hub-and-spoke expansion strategy in which it expanded...
Organizational Diagnosis of Palm Palm Computing had reinvented the hand held computer market overnight with the line of PalmPilot and similar devices geared to the mobile gadget industry. According to Clancy (1999), "Palm Computing ultimately sold faster than the videocassette recorder, the color TV, the cell phone, even the personal computer that was its great-grandfather. Introduced in April 1996, within 18 months Palm Computing had shipped more than 1 million units
This is because this thesis has some limitations that should be observed when taking into consideration the importance of the thesis and its assistance. This thesis has concentrated on a subject that has been an extremely large and leading one, that is, the managerial impact on small businesses and the underlying reasons being reluctance shown by small business managers to make use of information technology and Internet. Undoubtedly, this
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Despite their supposed differences, all of the foregoing organizational management techniques and approaches share some common themes involving getting a better handle of what is actually being done in companies and how better to manage these things. Unfortunately, another common theme these management approaches share is the inappropriate or misapplication of these approaches by managers who either do not understand how they work or by rabid managers who insist
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