Costco provides no immediate facility at the primary page for checkout or purchase. Hence, to do so requires that you select the item and them you are given checkout or purchasing options.
The shopping experience on the Costco site is the dullest of the three some may say it is the simplest. While the user experience is not bad it is arduous, as you have to make one click too many to access the information you really want. The absence of testimonials or product reviews on the main page is a letdown and the site could do more to provide product reviews, which assist in decision making. When shopping online, product reviews and testimonials are extremely important because you are not physically able to touch the product, and must depend on the largely inaccurate graphical representation provided by the seller.
The Amazon site was chosen as the site to purchase the product. I first added the product to my shopping cart. I was then asked if I was ready to checkout or wanted to continue my shopping experience. I checked out. At this point, I was invited to supply personal information and credit information. This section allowed me to also start a new account if I so desired. I continued the process up until actual payment. The ease of online shopping was incredible. One of the best features is the ability to select the shipping time and mechanism. These elements give more control to the shopper and you get what you want when you want. The Amazon experience was delightful and throughout the entire process, I felt that the information I provided was safe and would be used properly.
There are some critical differences between this online experience and the in store experience. The most telling is that of the lack of physical contact with the item being purchased. When you purchase an item in a store, you are able to examine it for quality and for appropriateness in terms of what you are looking for. The online purchase has no such tactile element. The determination of the quality and hence suitability and durability of the item is completely based on the reviews experts and the testimonials of prior customers. Where this is absent the shopping experience is limited. It increases the possibility that you can purchase a product and be complete dissatisfied with your purchase.
The other element absent from the online experience is the interface with an actual human. In store shopping...
Internet Marketing Strategy of Argos The purpose of this essay is to examine the Internet marketing strategy of Argos. Argos is a home retail group and market leader in retail sales of home and general merchandise. Argos reports that it is a "unique multi-channel retailer recognized for choice, value, and convenience." (Argos Website, 2011) Argos and the Online Market: Size and Growth Argos customer base is approximately 130 million and reports state that
Moreover, it is also possible to conduct a product search online, research the product, locate the lowest price, and then look for it at the mall in person to examine it physically. If the product is cheaper online, the consumer can then make the purchase saving money and making no greater effort than just going to the mall to shop for the same item in the first place. Another common
The points are used to shop in third party organizations such as Woolworths, car hire and banks (Worthington, 2013). Qantas allows customers get seats with incentive to rebook their flight. This with aim too maintains points balance, access lounges, and high treatment. On the other hand, Omni hotels and Resorts have an Omni reward program where members get Wi-Fi shoeshine, beverage delivery as complementary services. Global privileges to over
On the other hand customers are attracted to online shopping because it's convenient, offers broader selection of commodities, the prices are competitive and a lot of information is accessed. In conducting business between the consumer and the corporate information needs to be provided especially personal data from the consumer's part. We should be careful with the type of information we provide in that case we reduce the risks when
Shopping Tourism in Hong Kong Item Page Number Tourism in Hong Kong Shopping Tourism in Hong Kong Urban Tourism Destination Marketing Shopping Tourism Questionnaire Design Shopping Tourism in Hong Kong Shopping tourism is a major aspect of the global tourism trade and as such is an area of tourism that is and should be promoted by destination countries and locations. This is true for Hong Kong as well as in other locations throughout the world. Ashworth (1989) writes that
Trust alleviates the apprehensions of insecurity that crop up when the retailer is not known, or the way the company will deliver the goods or services purchased. Building trust in e-commerce necessitates a clear indication of rigorous standards of security, data safeguard, transparency of data use, etc. (The effect of IT-based security on feedback mechanisms and trust building in online auction settings) Morgan and Hunt during 1994 indicate that trust
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