The design principles of Web 2.0 technologies as shown in Appendix a will also continue to have a significant impact on how social networks used in society in general and in education specifically (Kraemer, 2009). The long-term effect will be the accelerating adoption of Internet technologies to support higher education at the graduate and post-graduate levels.
3.0 Web Traffic Plan for MarketNet
In devising a Web traffic plan to boost the awareness, interest, desire and action (AIDA) for the MarketNet Facebook networking group, the precise definition of objectives is critical. These objectives must be global in scope to maximize the reach of MarketNet for students in other colleges and universities as well. The objectives must also be measurable and quantifiable to determine the extent they are attained. They also must be flexible enough to allow for a change in approach or direction depending on the lessons learned from implementing the Web traffic plan and also from feedback gained from students globally who use the MarketNet Facebook group. Lastly the goals must have stages of accomplishment to sequence the completion of strategies. All of these attributes need to be included in the objectives to build traffic to the MarketNet Facebook group page and also support its continued use.
3.1.
Facebook MarketNet Group Web Traffic Plan Objectives
Creating objectives for the MarketNet Facebook group that have precision, global reach and appeal, measurability, flexibility, and staging of results is critical if the full potential of group globally is to be attained. The following are the objectives for building traffic to the Facebook group site:
1. To broaden the distribution of content contributed and posted to the MarketNet Facebook group site by creating and actively maintaining Digg, del.icio.us, Friendfeed, SlashDot, StumbleUpon, RSS feeds and Twitter accounts that automatically syndicate all content posted. This will have a multiplicative effect of distributing content from the MarketNet group and also drive up the search engine rankings for the group on Bing, Google and Yahoo.
2. To create a MarketNet Facebook group blog within 30 days and actively promote blog posts about news of interest to undergraduate and graduate students in marketing and business courses globally. Blog content will be syndicated through the channels as are mentioned in objective #1. The blog will be on a sub-domain of the main university site to further increase its performance in search engine results quickly.
3. To define a search engine optimization (SEO) strategy for the MarketNet Facebook blog and post at a minimum of a blog post every forty-eight hours. Each blog post will be SEO optimized for the specific keywords defined for the Facebook MarketNet blog to optimize the blog's location on search engines over time.
4. To create a YouTube channel for the MarketNet group and have student and faculty members regularly produce video that explains a core concept or idea they have been working on for the benefit of the group and its subscribers globally. The goal of the YouTube channel is to produce three videos a month to educate and help the subscribers to gain greater insights into key business and marketing concepts.
5. To define an online learning agenda of twenty four webinars hosted by the founders of the MarketNet Facebook group where guest speakers on specific business and marketing topics host a webinar every two weeks. These webinars will be presented live and also recorded for playback on the MarketNet blog and also made available on the MarketNet Facebook group page. The intent of this objective is to create interest in the MarketNet group, a desire to potentially join it, and also create exceptionally valuable content for the benefit of group members.
6. To create a LinkedIn group specifically dedicated to MarketNet users and their needs to transition from being undergraduate and graduate students to their professional careers. The intent of the LinkedIn group is to assist group members globally find positions and attain their professional objectives in the short- and long-term.
7. To provide all members globally access to the blog for posting their ideas, insights, and lessons learned in the area of business and marketing. Contributors to the blog would have the opportunity to contribute content and have their own picture and contact information provided. Each blog entry would be evaluated by the blog administrator team for appropriateness and to make sure the posts were not blatant in terms of self-promotion or the promoting of a product or service. Giving blog readers the opportunity to contribute...
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