Microsoft has not yet taken a stand on DRM issues nor have the defined their strategies for dealing with the intricacies of RIAA and NARAS as it relates to the content purchased. As a result, consumers vary of the RIAA and NARAS are taking a much more cautious approach to adopting the Microsoft digital music store as a result. There is a very good chance however that Microsoft will concentrate on an aggressive strategy to eventually attain DRM-free status of their downloads while also appeasing the legal entities that dominate this industry. Their challenges and the series of efforts they will need to make in order for this entire strategy to be successful will be fascinating to watch evolve over the coming years. Yet these two examples illustrate a fundamental fact about the future of Internet-based distribution of music and digital media, and that is only larger, more vertically oriented corporations will be able to underwrite the significant expenses of supporting such a global digital content ecosystem online.
The Future of Digital Media & Entertainment Distribution over the Internet
Video content and its implications on the product and service strategies of Apple, Microsoft, Sony and any additional competitors that attempt to launch businesses in this sector are being planned by each of these companies today. Apple's lead however on DRM for music and video is already formidable. First from the standpoint of their catalog of digital songs and videos online on iTunes, and second, their product strategy is beginning to entirely reflect the flexibility customers have in playing music and video. There are several strategic decisions Apple made about their product strategy years ago that are just beginning to pay off from a monetization of their digital media and entertainment strategy today. First, the broader development of digitization of video across iPod and iTunes needs to be a catalyst of future growth for the company. Second, the development of Apple TV platforms including the development of an Apple Personal Video Recorder (PVR) is critical. Apple TV needs to also have an HDTV equivalent and the ability to receive, not just play back recorded content. Third, there is significant expansion in the area of video-capable mobile devices. Approximately 80% of all Apple iPod units sold in the last quarter or 2008 are capable of playing video, expanding the installed base of video-enabled devices to nearly 50 million units in 2007, increasing from...
Entertainment Industry Report a: Entertainment Industry Structure and Relationships. The entertainment industry in general is a complicated and often violent beast. It crushes most of the hopes and dreams it cultivates. For the handful of successful industry employees today, thousands, or even millions, have shattered dreams. At the same time, the structure of the industry is such that often even those with some success do not always achieve this long-term. This is
Entertainment Economy Michael J. Wolf's book, The Entertainment Economy: How Mega-Media Forces are Transforming Our Lives, was published six years ago but nevertheless offers timely insights into how the forces of American corporate entertainment are shaping our culture. Main Points The author points to the end of huge military spending at the conclusion of the Cold War, but those military-related industries were replaced by entertainment revenue for those cities. The author also mentions
While royalties are discounted, an earning party may qualify for increases as well. Substantial record sales provides artists with an increase in the royalty rate based on specific plateaus of record sales, such as Recording Industry Association of America (R.I.A.A.) certification for gold and/or platinum sales. Even if a contract does not spell out for these increases, it may be possible to renegotiate if the sales are significant. Negotiating a
Entertainment Violence In recent years, politicians and citizen groups have criticized the entertainment industry for its violent content, claiming that it is responsible for violence in society. However, many claim that this consensus is overblown and unfounded by substantial research. There is considerable sociological and statistical data that suggests that violence begets violence and the root factor in the United States has been war, a continuous experience in one zone or another
Entertainment Expenses Tax Research Memorandum Jennifer Woods From: Tax Accountant, CPA Entertainment Expenses Facts You are employed by Ski USA, a distributor of ski equipment and boots. You have been a bicycle racer for two years, in which you have participated in about 50 races annually, winning some so there is revenue, and incurring expenses, some being paid by sponsors. The National Bike Racing Association has ranked you in two events, the dual slalom and downhill
Entertainment Poll In a recent poll teens between the ages of 12 to 17 who were polled. In the poll 69% said that they believed it was legal to copy a CD from a friend who had purchased the original. Only 21% said that it was legal to copy such a CD if the friend got the music for free. 58% felt it was legal to copy the friend's purchased videotape
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now