I do not believe there is anything the website could do to persuade people out of an addiction; the best it could hope for is to persuade people to begin fighting an addiction.
The web site really did not impact me personally, but it was not due to a design flaw in the web site. I am a non-smoker who does not have any plans to ever become a smoker. I grew up in a smoking household and am sensitive to cigarette smoke, so I spent much of my childhood with smoking-related illness. A website that tries to prevent people from smoking does not have to be very persuasive for me to listen to its message.
One of the things that I think the website failed to do, which would have made it more persuasive, was to work with the ABCs of attitude. I think it missed the opportunity to really impact the affect that one feels upon encountering a smoker. I remember...
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