Business Plan
What follows in this document is a lean business plan that will describe and detail a streaming business solution and plan for EbonyLifeTV and the market it will reside within, that being several countries in the continent of Africa. The primary items that will be covered include the overall strategy, the tactics that will be used to execute the strategy, the concrete specifics that will be used along the way and the "essential numbers" that are forecasted and planned for including sales, spending and cash flows. While the streaming market is starting to become thick with competition, now is the time to deploy what is, at the end of the day, a rather low-cost yet high-volume business opportunity.
Analysis
Strategy
• Secure licenses and access to material that would be attractive to viewers of EbonyLifeTV.
• Content streamed from a bastion of web servers to any paying customer with internet access
• Target market will be internet consumers in Nigeria, the rest of Africa and beyond, depending on the stage of deployment
• Like Netflix, will be charged as a flat fee per month and content can then be consumed at whatever level is desired. Charge remains the same regardless.
• Payment can be rendered via gift cards, online payment sites (e.g. PayPal, etc.) or via traditional credit cards
• Streaming has grown at stratospheric rates since it became really popular in the last five to ten years and that growth will continue to mushroom so long as more and more people get online and speeds get faster and faster
• Content could and should be streamed to audio/video electronics, tablets and smartphones in the countries that are being serviced. The idea is to maximize the amount of people who partake, whether it be on the comfort of one's one home or while one is mobile such as traveling on the road, waiting for one's next meeting or class, and so forth.
Tactics to Execute Strategy
• Mild discounts can be given to people who are willing to commit for more than a month at a time (three months, six months, annually, etc.)
• Allow integration and linkage with social media sites (e.g. Facebook, Twitter and others, depending on the market
• Allow access via an application that can be loaded on consumer televisions (e.g. Smart TV's, RokuTV, etc.), streaming boxes (e.g. Amazon FireTV, AppleTV, Roku, etc.) and Blu-Ray or DVD players from all of the common brands (e.g. LG, Sony, etc.) and DVR's (Tivo, cable company offerings, etc.). The point is to allow for access on a wide array of devices so as to gain customers without constraining people to certain brands or audio/video considerations.
• Revenue for the firm will be supplemented through unobtrusive but omnipresent ads for other paid products, products to be marketed for similar products (consumer electronics, etc.) and so forth
• All content on the website and application will be SEO optimized so as to allow for searches to revenue-creating and -sustaining
• Installation guides will be offered on the website and through other marketing avenues to make integration of the consumer electronics and the app as seamless as possible. On-screen guides within the app itself will be kept as simple yet still secure at the same time. This is vital to gain and keep customer trust.
• Complete and seamless integration with all relevant coding/source code examples out there, up to and including the internet, iOS (Apple) and Android/Google.
• It will be a focus to keep the source code and data as localized to EbonyLife TV and their intellectual property as possible. However, building things from the ground up is not the easiest thing to do. As such, there will be the use of "turnkey" solutions that can be supported and controlled internally by EbonyLife TV but while also using proven solutions that have paid dividends with other streaming services. One turnkey solution that will surely be used is Stream Hash. It is affordable, incorporates the iOS/Android coding schemes mentioned above and it is something that EbonyLife TV can implement without having to realize a ton (if at all) on an exterior service group if there any problems that arise. However, Hash is available to offer support if it is needed and the cost to license and use the coding and methods they have is very reasonable in relation to the revenue that can be realized from the investment...
Internet and Global Finance Strategies Within the present competitive business environment, firms are continuously looking for various strategies to be ahead of their competitors and achieve competitive market advantages. Many firms have identified that internet technology is a powerful tool to enhance competitive market advantages. The traditional organizations have identified that internet is a powerful tool to deliver value to customer and presently, the internet technology has enabled firms to coordinate
Internet Censorship The internet came to prominence as a tool and pursuit of the masses starting in the early 1990's. The capabilities, depth and breadth of what the internet has to offer have increased exponentially over the ensuing two decades. Such expansion has greatly eased the spread of information (Palfrey, 2010). The ease in which people communicate and disseminate information has created a cause for concern among many different parties that
Aer Lingus, 2012a () No security breach has even been recorded on the Aer Lingus website so the website can be thought to be tightly secure and that all the necessary steps have been taken to ensure that the personal information of their customers is kept safe. Methods for ensuring greater security for customers One of the ways which the company can ensure that they continue maintaining this record of security and
In 1990, Africa had 2% of the world's telephones, but in 2000 it had only 0.8%. (These data, taken from International Telecommunications Union tables, represent fixed lines, not wireless, and there are now more mobile telephone subscribers in Africa than fixed-line subscribers. 3 Nevertheless, with about 12% of the world's population, Africa is far behind in per capita telephone subscribers.) (Hundley, Anderson, Bikson & Neu, 2003, p. 126) More specifically, even
13.36% during 2007-2011, increasing the mobile subscriber base to 351.93 Million by the end of 2011. The mobile penetration rate is forecasted to increase from 15.37% at the end of 2005 to almost 31% by the end of 2011. The large number of potential African buyers reduces their negotiation power, which is convenient for companies as they don't have to deal with a lot of pressure from its customers. Substitutes. The globalization
Before this, malaria took place mainly in much the Western states of the Sub-Sahara Africa (Mark, 2002). For several decades, malaria has out-played war as a basis of human anguish. Over the preceding many decades it has taken away lives of millions of human beings, as well as, shattered the potency of hundreds of millions other human beings. It carries on to be an arduous nuisance on man's efforts to
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now