Secondly Brazilians love beach and related sports, it is wise to focus on beach related items such as shorts, bikinis with traditional Brazilian flare. Thirdly, people will also prefer a small Brazilian flag tattooed over their accessories such as caps, gloves or shirts. It is very much preferred and brings a slight feeling of nationalism.
Now, let's have a look at the pricing strategy. Since Brazil is not a rich country, the firm should not introduce expensive or very expensive products in the beginning, "the price tag should be nominal that is affordable for the working class" (Marvin 124). "The firm should focus on gaining customer confidence first as a base for itself, it should lower the price of its products so that it can gain many buyers" (Wilson 112). The cheap labor is also a huge factor that can benefit the firm in the short as well as the long-term, the firm can transfer some of its manufacturing plants there to take advantage of the cheap labor which will help in the overall profitability of the firm.
The pricing strategy should focus on three classes of products being sold to the end customer, first involves the most expensive products which will target the upper-middle class customer, top athletes and many other training professionals. The quality provided to the customer will be according to the price of the product. Second category involves products with nominal price tag, usually targeted towards the middle class individuals. A wide variety of different products are to be sold in this category, this class is also the main source of income as more and more individuals...
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