International Marketing Dell
Technology and Computers market has become the important part of the entire global market. There are number of companies who have already stepped in to this business and thus made it highly competitive. The U.S. market is currently most crowded with the computer manufacturing companies. The major companies are HP, Lenova, Compaq, Apple and Dell.
Dell is one among these companies that has well thought out marketing strategies. These are the strategies that have taken this young company up to high levels of success. Dell Corporation brought the concept of direct marketing and just in time inventory that highly reduced the costs and provided high profits. It is due to these achievements that Dell is now competing with the leading players of the computer manufacturing market.
DELL Corporation
Dell is one of the largest computer hardware manufacturing American companies that also offer its services all around the world. The company was founded by Michael Dell in 1984 with only small amount of capital. The Dell Corporation has achieved high levels of success in just a small time and now competing with the oldest players of computer hardware market. According to the Fortune Magazine, Dell is the sixth largest company of Texas by total revenue, ranked number one in most appreciated American companies and third in global companies. The 2009 statistics of market share showed Dell at the second position after HP in U.S. And global market.
The company follows the direct marketing and just in time methods and that's what has become its core competency. These marketing strategies and methods have helped the company in delivering the quick and reliable services to its customers all around the world.
The company provides various products in different market segments. It offers its services to the businesses, government institutes, SMEs and also to the home users. Dell offers exclusive desktops and laptops for the small businesses like OptiPlex, Vostro and Latitude and XPS for the home users. There is a large variety of systems offered by the company as according to the use. In addition to providing the PCs and other products, the company also offers the repair services and softwares. The company earns 81.3% from the product dealing and 18.7% from the services. As according to the 2010 report, the company's net income increased by $2.63 billion and reached 83.8%.
The Dell Corporation has captured the international market in just a small time. Though, Dell has manufacturing plants in U.S., Malaysia, China and Ireland but it deals in with the customers all around the world via their online and telephonic customer services. Currently, dell has partnership with 24,000 retailers in the world that assist the company in delivering the Dell products and components to the foreign clients. (wikinvest, 2012)
The Direct Model of Dell
Dell highly focuses on going global and providing services to the customers all around the world; therefore it follows the direct marketing method. The company takes the customized orders from customers directly via their online services and delivers them within 4-5 business days to any part of the world. This is where the company leads in from the other competitors. Since, Dell doesn't keep the inventory but only take customized orders from the customers as according to their needs. So, customers can experience the latest technology at the best price.
The Dell Corporation doesn't employ the intermediaries that is retailers and wholesalers but deals directly with the customers. Therefore, it costs low to the user and the company also. Moreover, the services provided are the most reliable and as per the needs of the customers. Dell has the highly efficient supply chain management keeps on improving the system and ensuring the best product at the lowest cost.
Domestic and International Business Environment of DELL Computer Corporation
Dell Corporation headquarter is situated in U.S.. There are manufacturing plants of Dell in other countries as well but the company deals via an internet and telephonic communication in majority areas. The company has partnership with reputable suppliers in different countries; thus ensuring reliable services. Like, Dell offers its customers to have the components of their own choice in PC. So, if they don't want the entire PC having the components of the same company then they can customize it by ordering at DELL customer support.
The domestic market of Dell Corporation that is U.S. is highly dense with IT and computing companies. Therefore, the competition is really tough in America but since, Dell deals all around the world so their major part of revenue is generated through other parts of the world.
Dell has well-planned market segments...
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