International Marketing Comparison of Spain and Czech Republic
This paper is written out in the form of a comparison between the two countries of Spain and Czech Republic. In all the sub-heads, the situation in Spain is first discussed and that is followed by the relevant description about the Czech Republic. In all reasonableness, Spain has been a poor country with low employment, and this is being solved with temporary employment of the citizens. The unemployment was as high as 20%, and this certainly does not give much hope for a new product. The unemployment problem has been somewhat controlled, but this has led to a very high temporary employment, and these people are very poorly paid, and this also does not give much hope for purchases. Comparatively, the Czech Republic has been a country with a stronger economy due to the developments of the country over the last fifteen years. It is also a country with a history of industrialization which Spain is not. The atmosphere in the two countries are not similar with Spain being full of people with an autocratic bent of mind, and Czech Republic being full of people who are uncertain of the future.
As a country, Spain has been independent for a long time, whereas the Czechs have been free for only 50 years out of the last 1000. Thus there are a lot of cultural and economic differences. The similarity is in the fact that both are going to be a part of the European Community shortly and thus subject to the same or very similar sets of laws. Thus in terms of the legal position there will be little difference, but more than the letter of the law there is a difference in the understanding of the law by citizens, and in this aspect, Spain is clearly a superior country. The other aspect is the view to countries outside the home, and in this there is a clear indication that the people in Spain, in spite of their internal differences, would like to be well connected to the outside world. Regarding the Czechs, this attitude is uncertain as most of the time it is only the outsiders who have come to their country. The appeal of the Internet is thus expected to be higher in Spain than in the Czech Republic, at least during the next ten years or so.
Introduction
The point to be noted is that these countries have different backgrounds in the sense that Spain has been a country in Western Europe with less of communist influence as compared to the Czech Republic. Yet, the general rule in Spain was also the autocratic rule of Gen. Franco for a long time. In economic terms, the countries were not materially different, but Czech Republic has a better history of engineering and technical background. The problem with the Czech Republic has been that it has ad very little of independence for a long time, and this has kept in the mind of people a lot of uncertainty about the future.
1. Country analysis
Economic/competitive environment
In Spain there has been slow growth of the economy and the growth was around 2% in 2002. The difficulty with the country is high inflation and this is higher than the rest of the Euro area. The activity has been better from the second half of 2003, and this has led to the lowering of increase in unemployment and expected high growth in GDP. The growth of inflation in the country can be stopped only through reforms in the structure of the country, and fiscal policies were not expected to be of much use. Another required method for growth was the required changes to the system of bargaining for wages and this can be achieved only when the rigidity in the wage structure is reduced.
The consumption at the public level is increasing, but the growth in demand of the domestic consumers was slow at 2% during the second half of 2002. The only sector where growth was steady was in the area of constructions, but the investment in equipments was dropping for three quarters, but started on a recovery in the second half of 2003. There was a rapid growth in exports in the third quarter of 2002, yet the increased foreign demand did not make much difference to the total economy, as the imports also grew at a very fast rate. The growth in terms of GDP was only around 2% during 2002. Employment which was growing fast earlier...
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