For Krispy Kreme, Japan is part of its overseas expansion -- a crucial element of its revival plan announced earlier this year. The chain, based in Winston-Salem, N.C., saw its stock collapse two years ago under the weight of overexpansion in the U.S., an accounting investigation and the low-carb diet craze...[Now a] Japanese man carries boxes of Krispy Kreme doughnuts back to his office...two Japanese girls devour doughnuts last week at a Krispy Kreme shop in Tokyo. Long lines form outside the shops, sometimes leading to waits of an hour" (Kageyama 2007). But because of more health-conscious consumers in other regions of America where the Southern, Americana image of the company has less cache and novelty, this strategy has not been successful. Also, the idea of a 'trans-fat free doughnut' has not quelled fears about health concerns amongst consumers.
Company 2: Similarities among the company's marketing strategies per region
Krispy Kreme's American website offers 'tailgating' packages, and even its UK site advertises "Wanna raise the dough" suggesting that selling Krispy Kremes as team fundraisers as ideal. Other than language differences, the websites for Indonesia, Mexico, Australia, and all of the company's locations is strikingly similar in design and offer the same promotional opportunities and values.
Company 3: Carvel Ice Cream
Although it is seeking to expand internationally, according to the "franchising opportunities" section of its website, the company Carvel Ice Cream primarily advertises itself as an all-American favorite. It stresses that it is nation's first retail ice cream franchise and that it offers consumers an affordable ice cream experience, providing "family fun for everyone by offering a variety of fresh made cakes, novelties and fountain ice cream products" as well as boasts that it is the home of the first ice cream cake (About us, 2008, Carvel Ice Cream). Fudge the Whale, its most famous offering, features prominently in all sections of the website, in testimony to this claim.
Company 3: Scope of operations
Carvel's marketing orientation is fairly consistent -- it emphasizes the cheapness of the product (a recent promotion throughout America of.59 sugar cones comes from a long line of 'two for the price of one' sundae Wednesdays) and the nostalgia value of products like Cookie Puss, another beloved type of Carvel ice cream cake mentioned everywhere from Beastie Boys songs to "Sopranos" episodes. The company boasts that on the Travel Channel in March 2004 Carvel was chosen...
This method is a descendant of a Rand Corporation study methodology changed from war planning and now applied to changing university curricula. It will produce changing and dynamic profiles as the needs arise for a study. It is a research technique with flexibility that has been used in a program at the University of Calgary to explore new concepts of the information systems body of knowledge in business. The Delphi
Al.); (Rahman, 136- 138) (Dasgupta) From the segmentation analysis and mobile content revenues forecast, the need for launching the low-cost and ultra-low cost mobile cellular phone business in India based on value-added services that can be incrementally added to consumers' accounts is preferable to concentrating only on price alone. Creating the unique value proposition for the service based on mobile content also is attractive to potential partners who are necessary for
political scenario illustrated that governments all over the globe are making their immigration rules more stringent because of the rise in terrorism; the implication of this phenomenon is a decrease in international traveling, which endangers continuance of a number of airlines, including Nigeria's Arik Air (Eze, 2010). Hofstede's power distance dimension denotes the degree to which unequal distribution of power is anticipated and accepted by the lower ranking members
(2009). Retrieved April from http://www.geert-hofstede.com/hofstede_malaysia.shtml CIA World Factbook: Malaysia. (2011). Retrieved April 3, 2011 from https://www.cia.gov/library/publications/the-world-factbook/geos/my.html Malaysian Industrial Development Authority. Retrieved April 3, 2011 from http://www.mida.gov.my/en_v2/ Transparency International. Retrieved April 3, 2011 from http://www.transparency.org/publications/gcr Ranasinghe, D. & Sing, L. (2007). In new business climate, Malaysian ringgit to shine. Reuters. Retrieved April 3, 2011 from http://www.reuters.com/article/2007/01/16/us-malaysia-ringgit-idUSSP21937420070116 . (2009). Retrieved April 3, 2011 from http://knol.google.com/k/accounting-kl-management-services/malaysia-s-political-investment/zldh5amdpvqb/30# Embassy of Malaysia, Washington. Retrieved April 3, 2011 from http://www.kln.gov.my/web/usa_washington/home United Nations. (2002).
Business Plan for a Financial Divorce Software Business Plan Divorce Software Business Plan relating to the Sales of a new Financial Divorce Software. Business Plan relating to the Sales of a new Financial Divorce Software F F1 F2 F3 G1 G1(a) G1(b) G1(c) Business Identification Keys to Success Company Summary Industry History Legal Form of Ownership Location and Facilities Management Structure Products and Service Market Analysis Target Market Industry Analysis Competitive Analysis Market Strategy Ps of Marketing Price List Selling Strategy Sales Forecast Implementation Strategy Overall Strategy Implementation Control Plan Financial Statements and Projections Revenue and Cost Estimate Forecasted Profit and Loss Statement Forecasted Balance Sheet Financial
Business Risks -- Overview of the Risk Environment There are various types of business risks in the business environment, and these risks, of course, can differ from environment to environment depending on the type of business or organization. The severity and category of the risk also depends on the largeness of the organization and on various other factors, such as location, personality of employer, quantity of employees employed, and so forth
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now