Internal PR Action Plan
Effective communications are critical to the success of any organization. Communication is the most important aspect of public relations, which deals with the actual act of communicating critical events to the public, whether the audience is internal or external. Public relations in fact may be defined as a relational process whereby communication acts as the tool through which the organization manages and provides quality service to both its internal and external publics.
United Airlines is one corporation that currently utilizes public relations on many levels, albeit not always effectively. Facts, quotes, key information about a corporation and dates that events occur are all communicated via public relations representatives. It is in some sense a process whereby information is delivered to people through select channels. Despite the availability of PR reps to communicate corporate strategy, at this point in time there is a gap that exists between the level of satisfaction reported from internal publics within the corporation and the organization itself.
There is evidence suggesting that the company currently has a need to communicate to its internal employees on a more consistent basis, due to organizational changes, RIF's and changes in overall corporate structure. UA has been in the news more than any...
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