Internal Business Process Perspective
BSBA Integrative Project Module 3 - SLP The Internal Business Process Perspective NOTE: I attached assignment a word document chart correctly. Please refer attachment paper. Thanks The organization is faced with aggressive competition in the market that can only be confronted by first changing the internal process. Business Internal processes of operation have influence on the organization's image to the customer Kaplan & Norton D.P., 1992()
Internal outlook of any organization influence customer perspectives thus, by changing the internal processes, the competition matrix will change. Since it is difficult to change the trends in the market, the organization has to target those perspectives it can change and Hunger and Wheelen (2010)
, advice consideration of internal processes. Towards this end, the organization is targeting to change the following.
Customer Liaison Office
The organization needs to create a customer liaison office. The office will serve to cover all avenues concerning customer service and their needs. It has been observed from Joseph R.D. & McCall J.J., 2005()
, information on customer needs to be gathered. Trends in the changes of taste be considered if a company intends to have a sustained performance in the market.
The information on customers should be analyzed in order to anticipate future trends. Where analysis is made, an organization can accurately make changes in service provision and stay ahead of competitors.
Identification of customer needs
It is intended that...
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